Search Engine Marketing Services
Can Buyers Find Your Business?
In the modern buyer’s journey, customers are researching brands and vendors before ever reaching out to talk to a sales rep or making a purchase. What’s one of the main ways buyers find your business? Through online search. That makes search engine marketing services essential.
Today, search engine marketing services are about much more than optimizing a page full of keywords or building mass quantities of backlinks. You need to consider keyword topics and all the semantically-related words a prospect may use to find your site. You need to get ready for voice search. You have to consider optimizing for search on third-party channels, too.
Time to get serious about the new world of search engine optimization and search engine marketing.
SEO / SEM Offerings
As Google continually refines its search algorithms, some old-school SEO techniques have become obsolete or dangerous to your rankings. Search engines want to deliver quality content to searchers. As a result, search optimization and other digital marketing tactics must complement one another.
Search engine optimization isn’t something that just happens on the site itself. It’s also not just about link building or other off-site techniques. The best search engine optimization approach considers both aspects. We will work with you to do both in ways that aren’t spammy and won’t get you penalized.
How We Can Help Prospects Find You
Below are a few examples of how Jackson Marketng, Inc., can help your company and brands get found with our search engine marketing services. Get in touch to discuss your project.
Want to learn how to improve your website’s SEO? We develop an audit and action plan to put clients on track to capture more visitors. We can help you measure performance and monitor for new opportunities.
Need help getting your SEO / SEM plan in action? We can take on those important (but sometimes tedious) tasks when it comes to on-page copy optimization, relevant link-building, and other SEM tasks.
Just looking for help managing your pay-per click program? Jackson Marketing can assist you with landing page setup, AdWords and Bing ad management, reporting, and more.