Content Marketing Plan Template
Document Your Content Strategy
Download our complimentary content marketing plan template, and get your team on track and develop online marketing that complements your offline efforts and overall business goals.Skip the details – download now!
Why Should You Document Your Content Plan?The best-in-class content marketers document their content strategy. According to the Content Marketing Institute, “62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.” An effective content marketing strategy should support your overall business goals and complement your offline strategies. The best way to ensure that happens is by documenting and measuring it.Jackson Marketing, Inc., has created this content marketing plan template to help you start documenting your content strategy. You can use this tool as-is or customize it to meet your needs in Excel or Google Sheets, or use it as a thought-starter for implementing it into your own system or marketing project management software.The workbook contains the following tabs to help you plan your content marketing strategy and yearly plan.
- Persona Creation
- Competitor Review
- Online Channel Plan Overview
- Yearly Plan
- Editorial Calendar