Resources
Looking for B2B marketing resources? You’re in the right place. Check out one of our featured eBooks (no gate!) and templates. Or scroll your way down to peruse the latest blog post topics and podcast episodes.
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6 Mistakes Customer-Facing Employees Make on LinkedIn — and How Employers Can Help
Many customer-facing employees don’t effectively use LinkedIn to build their brands. Here are six mistakes — and how employers can help.
Not a Big Tech Firm? You Can Still Get the Attention of Industry Analysts
For B2B tech companies, building relationships with industry analysts is a proven way to generate leads, recruit investors, and get media attention. Here are six ways to cultivate these relationships.
A Nice Logo Won’t Cut It: Why Every B2B Brand Needs a Face
Sure, maybe your brand has a great logo, but that’s not enough these days. Every B2B brand needs a face — a spokesperson. Marketing veteran Darryl Praill explains how to find yours.
Is Print Dead? Not Even Close. How This Marketing Power Team Launched a Magazine
Many people say print is dead, but that’s just not the case. Magazines are a powerful marketing tool. Use these insights to help you launch your own.
Don’t Fear Content Curation: 4 Unexpected Ways It Can Benefit Your Business
Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.
In a World With 1 Million Podcasts (Literally), Use These 6 Tips to Stand Out
If you need tips for starting a podcast or just podcasting tips in general, you've come to the right place. Podcasting is a powerful form of content marketing. You can boost your authority, increase brand awareness, and grow your connections, according to podcasting...