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Latest Articles

Don’t Fear Content Curation: 4 Unexpected Ways It Can Benefit Your Business

Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.

In a World With 1 Million Podcasts (Literally), Use These 6 Tips to Stand Out

If you need tips for starting a podcast or just podcasting tips in general, you've come to the right place. Podcasting is a powerful form of content marketing. You can boost your authority, increase brand awareness, and grow your connections, according to podcasting...

4 Reasons the Cloud Matters for Today’s B2B Organizations

In today's digital-savvy organizations, cloud-based tools are everywhere you turn—even if you've yet to realize it.  Does your team collaborate and share documents or campaign materials through Google Drive? Are you constantly sending messages through Slack to keep...

B2B Marketing and the CCPA (California Consumer Protection Act)

B2B marketing and the CCPA: we’re breaking down information to help you think through what steps you may need to consider for compliance.

10 Ways to Repurpose and Promote Blog Content for Success

The internet is a crowded place, and it’s just getting more crowded every day. Take these tips to promote blog content so that your hard work stands out.

Humanize Your B2B Brand with Executive Visibility and Employee Advocacy

Ever wonder how you can improve your brand’s visibility? Maybe it’s time to focus on building executive visibility and employee advocacy into your marketing strategy?

Latest Podcast EPISODES

Welcome to The B2B Mix Show

We mentioned the possibility in episode 10. In episode 11, we did it! We changed our name. This short episode talks about what’s next for The B2B Mix Show.

Learn About Podcasting – Here’s What We’ve Figured Out

We did it! We recorded ten whole podcast episodes. OK, so it’s only a very minor accomplishment, but we’ve learned a lot through these first ten episodes.

How to Improve Your B2B Webinar Game

Want to improve your webinar game? Listen to this episode of the Marketing Mix for 8 tips on bringing your webinar programs to the next level.

Content Promotion and Distribution Tips to Break Through the Chaos

Sure. You’ve got content, but are you promoting it and distributing it to all the right people? Learn more on this episode of The Marketing Mix.

B2B Branding – More Than Your Logo

Learn more about what a brand truly encompasses in this episode of The Marketing Mix, featuring our interview with The Basis Group’s Chad Nelson.

Gen Z Online Behavior and Insights for Marketers

Wondering what Generation Z is up to when it comes to social media and online marketing? Listen in on our interview with a real, live teen!

How to Improve Your B2B Webinar Game

Want to improve your webinar game? Listen to this episode of the Marketing Mix for 8 tips on bringing your webinar programs to the next level.

The Five Faces of Making-a-Video Grief

The Five Faces of Making-a-Video Grief

Do you ever get a little camera shy or befuddled when making a video? I’ve gone through the five stages of “Making a Video” grief, too.

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