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Latest Articles

B2B Marketing and the CCPA (California Consumer Protection Act)

B2B marketing and the CCPA: we’re breaking down information to help you think through what steps you may need to consider for compliance.

10 Ways to Repurpose and Promote Blog Content for Success

The internet is a crowded place, and it’s just getting more crowded every day. Take these tips to promote blog content so that your hard work stands out.

Humanize Your B2B Brand with Executive Visibility and Employee Advocacy

Ever wonder how you can improve your brand’s visibility? Maybe it’s time to focus on building executive visibility and employee advocacy into your marketing strategy?

B2B Tech Companies Won’t Survive Without a Digital Strategy

B2B tech companies are going to see a decrease in revenue if they don’t have a digital strategy by 2020. Learn why this is key to remaining competitive.

Best B2B Video Ideas and Examples to Attract Business Prospects

Reach more prospects by exploring these B2B video ideas detailed in this marketing guide. Plus, start strong by learning from successful video campaigns.

Account-Based Marketing and Content Marketing Can Work Together

Account-based marketing and content marketing aren’t mutually exclusive. Read more about how these two B2B marketing approaches can coexist.

Do You have a Digital Strategy for 2020?

Trends are always changing, but one thing is certain for all companies, a digital presence is necessary. Whether consumers are looking for a brick-and-mortar or digital solutions, for 68% of B2B buyers, they prefer to research independently online before engaging with...

Latest Podcast EPISODES

Welcome to The B2B Mix Show

We mentioned the possibility in episode 10. In episode 11, we did it! We changed our name. This short episode talks about what’s next for The B2B Mix Show.

Learn About Podcasting – Here’s What We’ve Figured Out

We did it! We recorded ten whole podcast episodes. OK, so it’s only a very minor accomplishment, but we’ve learned a lot through these first ten episodes.

How to Improve Your B2B Webinar Game

Want to improve your webinar game? Listen to this episode of the Marketing Mix for 8 tips on bringing your webinar programs to the next level.

Content Promotion and Distribution Tips to Break Through the Chaos

Sure. You’ve got content, but are you promoting it and distributing it to all the right people? Learn more on this episode of The Marketing Mix.

B2B Branding – More Than Your Logo

Learn more about what a brand truly encompasses in this episode of The Marketing Mix, featuring our interview with The Basis Group’s Chad Nelson.

Gen Z Online Behavior and Insights for Marketers

Wondering what Generation Z is up to when it comes to social media and online marketing? Listen in on our interview with a real, live teen!

How to Improve Your B2B Webinar Game

Want to improve your webinar game? Listen to this episode of the Marketing Mix for 8 tips on bringing your webinar programs to the next level.

The Five Faces of Making-a-Video Grief

The Five Faces of Making-a-Video Grief

Do you ever get a little camera shy or befuddled when making a video? I’ve gone through the five stages of “Making a Video” grief, too.

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