Resources
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Not a Big Tech Firm? You Can Still Get the Attention of Industry Analysts
For B2B tech companies, building relationships with industry analysts is a proven way to generate leads, recruit investors, and get media attention. Here are six ways to cultivate these relationships.
A Nice Logo Won’t Cut It: Why Every B2B Brand Needs a Face
Sure, maybe your brand has a great logo, but that’s not enough these days. Every B2B brand needs a face — a spokesperson. Marketing veteran Darryl Praill explains how to find yours.
Is Print Dead? Not Even Close. How This Marketing Power Team Launched a Magazine
Many people say print is dead, but that’s just not the case. Magazines are a powerful marketing tool. Use these insights to help you launch your own.
Don’t Fear Content Curation: 4 Unexpected Ways It Can Benefit Your Business
Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.
In a World With 1 Million Podcasts (Literally), Use These 6 Tips to Stand Out
If you need tips for starting a podcast or just podcasting tips in general, you've come to the right place. Podcasting is a powerful form of content marketing. You can boost your authority, increase brand awareness, and grow your connections, according to podcasting...
Is Facebook Messenger *So* 2012? Not These Days, Says an Expert B2B Marketer
“In marketing, it's all about first-mover advantage,” says Larry Kim, an authority in B2B marketing. While Facebook Messenger has been around since 2011, it’s still an underleveraged marketing resource. People pay attention: With email, open rates average 5% to 10%...