Case Study: Yearly Improvements in Traffic & Ad Spending

Jackson Marketing Services put its expertise in SEO, SEM, PPC, and social media marketing to work for yearly improvements for a B2B Software Client. Want to see results for your business?

Why They Needed Us

A B2B Lead Management Software Client needed to improve its online, inbound traffic to its website.  The goal was to improve awareness with target markets, drive more traffic, and generate more leads.

How We Helped

In January 2012, it partnered with Jackson Marketing Services to increase social media marketing referral traffic to its website and perform some on-site SEO.  By 2013, the Client outsourced its on-site and off-site SEO, PPC/paid search, and content marketing to the team at Jackson Marketing Services.

Total Unique Visits


Overall unique visits improved year over year when Jackson Marketing Services began working with the Client.

Unique Visits – Search


Increase Search Visits

Jackson Marketing Services helped the client improve year over year in organic and paid unique search visits.

Pay Per Click Improvements

[table width=”700″ colalign=”center|center|center|center|center”] Period;Clicks;Avg CPC;Converted Clicks;Cost/Converted Click
Improvements 2014 vs. 2013;122% Increase in Clicks;49% Decrease in Avg. CPC;118% Increase in Converted Clicks;48% Decrease in Cost/Converted Click

Jackson Marketing Services improved quality scores for keywords, and helped the Client save money while increasing the number of conversions from paid search.