Welcome to The B2B Mix Show. We’re focused on digital marketing and sales topics to help you elevate your B2B brand. Check back on Mondays for new episodes.

On this episode, we’re talking about using video marketing at conferences and trade shows with guest Ruben Dua, founder of Dubb (referral link).

Ruben shares how he and the Dubb crew shot almost 100 social promo videos for attendees of HubSpot’s NBOUND19.

Listen in and hear Ruben talk about:

  • how the Dubb team came up with their video concept for INBOUND
  • how Craig’s List saved the day
  • what marketers really need when doing live video at events
  • what salespeople can do with video when it comes to post-event followup

Ruben was also super cool enough to offer our listeners a 25% discount on Dubb! Visit Dubb.com (that’s our referral link), select a plan subscription, and use the coupon code we share during the episode for 25% off! That code is in the second short segment during the break.

Want to get in touch with Ruben online? Here are all the ways you can connect with him.

LinkedIn: https://www.linkedin.com/in/rubendua/

Twitter: https://twitter.com/rubendua

Instagram: https://www.instagram.com/rubendua/

Be sure to check out the Dubb YouTube channel to catch great video content, too!

Episode Transcript

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Alanna Jackson: Welcome to the B2B Mix
Show with Alanna and Stacy. Each week, we'll bring you
ideas that you can implement in your own marketing strategy. We'll share what
we know and advice from industry experts who will join us from time to time here
on the show. Are you ready to mix it up? Let's get started.

Stacy Jackson: Hi everyone. I'm
Stacy Jackson:.

Alanna Jackson: And I'm Alanna
Jackson. We are the co-founders of Jackson Marketing and in case you still
haven't heard, we are also sisters. We're bringing you another episode of the
B2B Mix Show. Stacy, what's the topic of today's episode?

Stacy Jackson: Today we're talking
about a really cool campaign that Dubb did at
HubSpot's Inbound 19 Conference. Dubb, a video
service that integrates with HubSpot, attempted to shoot 100 ads or promotional
videos during inbound conference for different attendees and exhibitors. Alanna
and I were among those lucky few. We're also Dubb
users. To tell us how Dubb came up with this idea for
inbound is Dubb's founder Ruben Dua.
Alanna, why don't you tell us a little bit more about Ruben whole?

Alanna Jackson: Well, Ruben is
passionate about building and marketing products and services that make
people's lives better at scale. Ruben is the founder of SASS Video Platform,
Dubbed.com. He lives in Studio City with his wife and two kids, and always
loves a good taco Tuesday, who doesn't? Right. Ruben, we are so excited to have
you on the show. So welcome to the B2B Mix Show.

Ruben Dua: Thank
you so much Alanna and Stacy, I really appreciate it. It's great to be here.

Stacy Jackson: Before we start
talking about the 100 Ads Campaign, why don't you give our listeners a little
background on Dubb or anything else you want to share
about yourself?

Ruben Dua: Sure,
yeah. Well, Dubb is really, it's sort of evolved over
over the years. I think the original thesis was to
really allow people to leverage video, to build trust, to streamline
communication and to grow business.

Ruben Dua: So
to get more sales, to get more revenue, to get more engagement, more signups,
more bookings, more form fills, whatever the sort of person or business is
looking to accomplish, we really want to allow them to do video as the medium.

Ruben Dua: So
initially when we started out, Dubb was a
screen-sharing platform really. There was a simple sort of Chrome extension,
you could record your screen. Then as we sort of evolved and we got more
customers, Dubb now has about 10,000 users. Actually
we think we have about 13,000 users. We've realized that people want more ways
to communicate with video through webcam, through our mobile app. Then of
course get tracking.,You mentioned that we have a
HubSpot integration. As a fact, we actually integrate with almost 30 CRM
systems. So the thesis really is allow people to create, share and track videos
on whatever device they want, whatever channel, and then grow their business as
a result.

Alanna Jackson: Yeah. It's a really
cool tool and we enjoy using it. So thank you for creating it.

Ruben Dua: Yeah,
you're welcome.

Alanna Jackson: So let's talk about a
hundred videos. So you guys came up with this crazy idea to come up with a
hundred ads that you were going to do at Inbound. How did you come up with
that? What triggered it? What made you say, Hey, let's do this, and make a
hundred videos in a very short amount of time?

Ruben Dua: Well,
I think it really comes down to a couple of economic things. I think one of
those was scarcity, limited resources, desire to kind of leverage what we
practice, what we preach, video, to show people that with limited resources,
you can actually make an impact, get a brand message out there, get some sort
of brand affinity. Then most importantly, provide value to people. So we didn't
have a booth at HubSpot.

Ruben Dua: We
sort of were in the early process of getting approved as a HubSpot vendor and
HubSpot integration. We weren't yet fully certified or fully approved yet. So
we were sort of just on the sidelines. We were going through the process, we
were getting our beta group. We were getting some of the kinks out of that
integration. Then we all of a sudden, it happened very quickly where HubSpot
said, "Listen, we want to feature you guys front and center, and we want
to certify you. We want to get you on the first page of the video category
within the HubSpot marketplace. Please come to Inbound, come to our partner
events. We'd love to have you guys represent and really evangelize the power of
video and how you can integrate video of course in this case, into
HubSpot."

Ruben Dua: So
everything happened very quickly. We didn't have enough time to get ourselves a
booth. So then we said, "Well, what if we just bring the booth to people?
What if we come up with a campaign where we can provide value, give people what
has historically been pretty difficult to make, which is videos, short social
media videos, something kind of pseudo produced, and challenging to do that.
You need a filmmaker, you need equipment, lighting, microphones, etc. So our
thesis was, what if we just kind of packaged all these issues, all these
constraints together, and then come up with something?

Ruben Dua: So
we were brainstorming, actually, Shannon and I were brainstorming. He's the
creative director of Dubb. We were brainstorming what
this would look like. So we said, "Well, let's call it Dubb
Ads. Then we said, ah, that sounds a little salesy or commercially. What's
something that we can do?" So then we realized, "Well, what if we
give ourselves the challenge? What if we said we're actually going to commit?
And actually put it out there that we're going to basically produce?" What
I mean by that is to shoot, to edit and to publish 100 commercials at the event
over the course of three days with individuals or companies that have booths.
So we said, listen, let's just throw this out there. We've never done this
before. We came up with a little bit of a coo snazzy video that we had actually
shot just down the street.

Ruben Dua: We
committed ourselves to that. We put it on LinkedIn and then we mentioned all
the attendees, sponsors, speakers, anyone that had some kind of connection to
the event. We started to get a lot of traction. So there's a lot of interest.
We actually used Dubb to do this because we had a
calendar booking link. So folks could go to a Dubb
page. Then there was a Calendly calendar booking page directly below that so
people actually could book a time. There's some learnings on that in terms of
making scheduled bookings, which we can talk about a little bit later. But
overall it was a really effective campaign.

Ruben Dua: We
had people come up to us randomly at the show and say, "Hey, you guys are
doing that. We'd love to get on the list." I'd say the last thing that
I'll say here is that we did not shoot a hundred videos, so we actually did not
hit our goal. We came close.

Alanna Jackson: That's okay. You did a
lot.

Ruben Dua: We
came close, but we didn't actually hit that. So there was some learnings from
that perspective.

Alanna Jackson: These weren't just
little, I'll shoot you with my iPhone and just send it to you. These were
really nicely produced videos. I was impressed with the one that you guys did
for us. I really liked it, and people commented on it. It was nice.

Ruben Dua: Yeah.
The way that we kind of put that together was it's actually a little myriad of
apps that we use to make this happen. But we started to experiment with hyperlapse video capturing of brand, lifestyle,
personality. We wanted to capture all these things. We wanted to get the logo,
we want to get the person. We wanted to get a nice kind of smile. If that was
the vibe. We wanted to get some contact information, a followup
call to action.

Ruben Dua: So
we came up with this kind of micro 12 to 22-second format where it was a
combination of slow, swifting, kind of panned
zoom-ins, but then also some pickup hyperlapse shots
and then some talky stuff, direct to camera. We had actually, the set up that
we were using was, you're actually using iPhones, but we had those inside of a
little camera cage with lapels or lavalier microphone and LED light. It was a
little bit of a dance to record these as you might recall. So we had to move
around the environment, get a little bit of swag ready, get some props, get the
logo ready, whatever we had. Then the whole process took about, I'd say 10 minutes
per video.

Stacy Jackson: Obviously people
came up and wanted to be in the videos. Were the people that you approached
because we didn't know you're doing it, you just approached us, were people
like us receptive or did you find people that you just approached at the event
weren't as receptive? I know some people are very shy about video.

Ruben Dua: Yeah,
no, that's a great point. Video phobia is a real thing. I'd love to explore
that later. But I think people need social proof. Most people don't want to be
the first early adapter on something. They'll meet a stranger, they've never
met this person. They might not know the brand. There's some sort of a value
prop. It could sound like the best thing ever. It could be, "Hey, here's
some free million dollars." But the person typically has trust issues. I
mean that is just human. That's survival instinct. I understand that. So one of
the things that we always try to do in all of our campaigns is to have social
proof, validation. People when they see a real thing that has happened that
someone else has received value from and benefited from, they're much more
likely to say, "Hey, I want to check that out and maybe I want to
participate as well."

Ruben Dua: So
the strategy on that was a quick pitch, build a little bit of trust, presenting
myself, "Hey, I'm Ruben or Shannon," we actually two or three other
people that were doing this, funny story about that, how we got those people.
But we basically said like, here's my name, here's my company. This is what we do.
Here's a card. They see the logo, they see some legitimacy. We show them the
equipment, show them the camera with the light, with the mic. We have some
legitimacy in terms of being a professional. Then we have the phone. We say,
"Hey, look, this is what they look like. This is an example of a
video." The video that we chose to show them was probably of a well known brand, like a Wix or a
LaCie or a HubSpot. We show them some of the well-known brands and then show
them some of the social engagement, so likes, shares, follows, retweets, etc.

Ruben Dua: Then
all of a sudden, within that three to four-minute pitch there maybe less, that person will understand what it is, receive
the information that they need, have a little bit of trust in me or whoever the
person was, see the value and the benefit of that, and then actually commit. So
that just meant, "Hey, listen, let's shoot here, let's go to your booth,
let's schedule the time."

Ruben Dua: So
throughout that process, of course a lot of learnings, but people were
extremely receptive. I would say the conversion rate when we pitched people or
ask people was 70 to 80%. Most people said yeah. The only reason why people
were a little uncomfortable was would this be approved? Do I need to get my
boss to approve this? So there was some kind of bureaucratic things, which I
totally respect. Then to your point, a lot of people are like, "Oh, I'm
not really the personality. I'm not really the
camera person. I'd rather be behind the scenes. But please come by our booth or
please connect, maybe someone else from our company can be that person."

Alanna Jackson: Yeah. I think that one
of the biggest things about it too was that it wasn't just about you guys. You
made it about the people that you were talking with and putting on the video.
It was about them and their company. I think that helps them be more receptive
to doing it because, "Oh yeah, you're going to talk about me? Okay.
Yeah." So I think that was a great idea to bring the two together, bring Dubb and all these companies, and people together to go
forward with that and get on the video and go.

Ruben Dua: Exactly.
We are all about value providing. Actually the new name of this campaign, we
actually sort of abandoned the Dubb 100 title because
what if we can't hit the 100 number? So the new name for this as we're
repeating it is called Dubb Adds Value. This is now
our campaign that we're actually doing at the B2B Marketing Expo in Los Angeles
on October 2 to 4. We're also also doing an LA Tech Day
on September 26. It's the same exact campaign, a lot of learnings, better
equipment, better workflow. And now it's called Dubb AddsValue. So that's the hashtag.

Alanna Jackson: good. What were the
biggest challenges that you faced trying to pull this off at a inbound where there's like, there was how many, like
26,000 people there? What were some of the biggest challenges that you faced?

Ruben Dua: Well,
okay, so on the way over there, we, Shannon and I on the flight, we realized
that we didn't have enough people to make this happen. We did a little bit of
math and we realized, "Well, there's X number of booths, there's Y number
of people. There's traffic, distractions, workflow issues, batteries going
dead, people not showing up, flake factor." There's all these kind of
variables.

Ruben Dua: So
we sort of said, "Look, we've probably need a helper." On the flight
actually a shout out to Jet Blue for having decent wifi.
We jumped onto Craigslist, so Boston Craigslist. We said, let's just try and
find someone that's looking for an odd job. Maybe they want to take a break
from driving an Uber or maybe they want to get some marketing experience. So we
randomly found this person on Craigslist and their bio said "Biologist
seeking odd jobs." We said, "That's a little random. That's a
speck."

Ruben Dua: I've
got some trust issues here and nothing about this bio was conferences or sales
or marketing or video, nothing whatsoever. So we said, "Look, you know
what? We're a little bit desperate. Let's just send a quick little message
here." So we sent a message and I actually recorded a quick little Dubb video on the flight using the Dubb
mobile app just so that they could see us and understand who we are. So of
course, back to social proof, we sent that.

Ruben Dua: Then
we got a response back via email and he said, "Hey, I'm John and very
interested, please connect with me." So then we said, "Great, just
book this time, please be available through these three days. Show up at 9:00
AM at the show." So we booked everything. We were a little bit concerned
that he might not show up or he might get a little scared or he's like,
"What is going on here? This is so out of my element."

Ruben Dua: Sure
enough, he showed up at 9:00 AM. He was right there, right on time. We actually
had forgotten our flyers at the Airbnb. So our first task was take this Uber,
go to our Airbnb with this key, go up, get this large box of flyers, and bring
it back here. There's some trust issues there. We're sending him to some random
placee.e.

Stacy Jackson:: I was just going to say, you just
placed a random person your hotel room key.

Ruben Dua: No,
it's starting to sound like a Stephen ... Yeah, yeah. It's starting to sound
like a Stephen King novle, right? We're going to have
you go to this random Airbnb and here's the key. I think we had built the trust
up. He had seen the company. He had seen us use a piece of technology, had seen
our faces.

Ruben Dua: So
there wasn't that kind of anonymous person vibe. Actually it's something that
we deal with a lot in business, with emails, not having like a picture to the
face. So anyways, there was full trust in there. Long story short, he worked
with us for all three days. He was a great, great resource, great helper, great
person. He handed out a lot of flyers. He met with a lot of people, pitched
them on Dubb 100 in this case. It was a great
campaign.

Ruben Dua: We
also ended up meeting a random person named Victoria at the show. She was
extremely good at social media. We actually hired her as well on the spot. So
we actually got two people to help us to do this whole effort. Now actually
Victoria is helping with social media. So that kind of evolved into a larger
relationship.

Stacy Jackson: Very cool. Did the
biologist decided to become a marketer?

Ruben Dua: My
thing to him was that after you have this experience that you're going to want
to switch over to that role. I don't know where he's at on that. So yeah, he
was struggling with the video part. I think his phone was slightly older with a
not so good camera. But anyways, it was a good effort.

Alanna Jackson: Hey folks. Let's take
a break to hear about today's sponsor.

Speaker 5: Break.

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Stacy Jackson: Hey guys, want to
get a 25% discount to Dubb? Just visit Dubb.com. Sign
up for your account. Then subscribe and use coupon code B2BMIX25. That's B2B
Mix 25, and you'll get a 25% discount on Dubb. Thank
you, Ruben, for that generous offer. Again, visit Dubb,
D-U-B-B.com.

Alanna Jackson: And we are back.

Stacy Jackson:: It sounds like you guys are going
to attempt this again. Are there any lessons learned that will make it easier
in the upcoming shows you're going to do?

Ruben Dua: Well,
so I think the learnings were number one is the scheduling part is difficult
because people have a very hard time to stick to something that's scheduled
when they're at a trade show because you meet people and there's distractions.
There's talks that you don't know about. There's networking and there's free
wine. There's ice cream. So we kind of realize scheduling is probably not going
to be the best play. Unless it's someone that has a booth.

Ruben Dua: So
if you have a booth, then you can schedule a time, and we will come to you. So
that's the first learning. The second learning was just to be able to get the
week. Shannon actually came up with the unit for this. It was the number of
videos per hours, I think it was the VPH. And we have to hit approximately
seven or eight VPH in order to hit our goal and to stay into our flow.

Ruben Dua: So
that's another thing is to just constantly be recording, getting ourselves out
there. At the next two shows that we're doing, we actually have booths at both.
So what we decided to do was to create a little studio, a little mini studio.
We're going to bring our lights, we have a little LED light.

Stacy Jackson: Very cool.

Ruben Dua: We're
going to have a permanent microphone set up there. It's going to allow the
person to just stand with in front of the camera really and then have us record
something very quickly. I think from a workflow perspective, having a physical
quote-unquote "studio", that's going to really help. Then I think the
other thing is just pre-market the campaign a lot more. So give ourselves more
than three days to promote it, give ourselves three weeks.

Ruben Dua: So
our first LinkedIn post actually went out a little less than three weeks before
the first even. So we got a lot of traction on that. A lot of interest, a lot
of form fills. People have been very interested in that. So we're going to do,
I think two more promotional videos kind of pushed that. Then maybe we'll
actually even put some ad spend behind that and target the hashtag or the sort
of key words or the username of the specific events.

Stacy Jackson: Are there things
that you would recommend to anybody that's listening that is like, "Oh,
this is an awesome idea, we should do this?" Are there things like
preparing for it that they should consider thinking through beforehand?

Ruben Dua: Well,
yeah. I think our secret is that one of the things that we always do when we
come up with these campaigns, because we come up with a lot of kind of very
creative, unique off the cuff campaigns. It's a big part of what we do. But one
of our big things is role play. We sort of put ourselves into that situation.
We pretend like we're there. Then we go through the process of what that's
going to look like. We have actually a lot of fun with it because we sort of
emulate the things that are going to go wrong, like getting rejected by someone
or having a battery die or being at the wrong place at the wrong time or
bothering someone, asking someone to do something. So are they extroverted when
they're an introvert.

Ruben Dua: So
we kind of go through every single possible objection, conflict issue that we
can run into. Then we try to come up with a solution for that. Or a method of
communication or a tool or a resource or something that's really going to just
help us overcome a lot of those challenges. That helps us personally because it
gives us confidence. It feels like we have some experience going into
something. But then it also gives us the logistics and the checklist to to just have what we want.

Ruben Dua: For
example, we needed better smaller lights, so we got these little selfie lights
that we can clip onto the phone. That way it's a one hand situation. We don't
even have a separate hand for like a handheld light. So it's just a small
example. But it was a learning. Another example is that having a 25-foot cable
is probably not the right play because it gets tangled.

Ruben Dua: So
we realized, okay, we need to get some wireless Bluetooth mics that we can just
clip onto someone's caller and then record within seconds. So I think the
biggest thing though to just look at this from a macro perspective though, when
coming up with campaigns like this is to always think about providing value.
That's really the thesis here. If you can provide something valuable to
someone, they're going to respond to that. At trade shows, people get
inundated, they're being sold to. There's so much noise on. But if you can
actually say, listen, we're going to give you a gift. We're going to do a
service for you. We're going to do something that actually helps you in your
career or for your company. Those people that are going to be much more
receptive about that. A lot of what we do is another filter that we take
through stuff is the value add filter. Are we providing value to other people?

Stacy Jackson: So as far as what
other marketers might do at a show, you ran through a few pieces of equipment
that you guys had. Is there a bare minimum kit you would recommend if someone
wants to shoot video at their booth or do something in a show?

Ruben Dua: Yeah,
so most people, when they think that they want to shoot video at a show, they
say, "Well, I need some sort of a filmer, some
sort of a videographer. I'd probably need a DSLR camera. Probably need a
shotgun mic, with an LED light on top." That's kind of the typical go-to,
especially in Corporate America. That's what we think. I think gone are those
days. Yeah, that person, that equipment, it's still valuable if you have a
budget for that and if you can make that happen, great. You should do that.

Ruben Dua: But
if you don't, it's okay because with the phones that we have, they've got HD
cams. We can get a couple of simple pieces of equipment. So the first piece of
equipment that I recommend is actually a lapel, a little clip on microphone. So
there's a couple of different price points for this.

Ruben Dua: There's
the $20 version, there's the $40 version, and then there's the $80 version. So
we have all three here at our office. You don't notice a lot of difference at a
trade show. When there's background noise, it actually doesn't matter that
much. I would really focus on durability and then just make sure it's
compatible.

Ruben Dua: So
clip on mic with a nice four, six, maybe eigh-foot
cable. That's the first requirement. The second requirement is depending on if
you're Apple or Android, you need an adapter. So those microphones, typically
they have three metal prongs on the eight-inch, the little, what is it, the
3.5-millimeters cable, right? Is it 2.5? I forgot. But they have typically the
three metal prongs, that needs to get converted to a either USBC or an eighth
inch cable or a lightning cable for iPhones. So that's another little adopter
that you're going to have to get.

Ruben Dua: All
of that can cost, again, less than 20, 30, 40, 50 bucks. So that's the first
thing. The second thing is we recommend an LED light. So you can get a little
portable led light that has a battery pack. I recommend getting two battery
packs just so you can always be charging one. You can also get a little selfie
light, a little clip on selfie light that you just put onto your phone. You can
flip it either way.

Ruben Dua: It's
typically has three lights settings, so that's another good, really
inexpensive, less than $10 item that you can get. Then I'd say that the next
bit, yeah, the next piece that you might consider is having some sort of
software to upload your photos. So we recommend Google Photos. The reason why
we recommend Google Photos is because there's a couple of reasons, really.

Ruben Dua: Number
one is that as you're shooting photos and videos, it can automatically be
uploading those to the Cloud. So that's the first thing. The second thing is
that it's very easy to share those. They have a free unlimited option or they
have a paid option. The free unlimited, it does use some compression. So if
you're okay with that, I think it's fine. I don't think it matters that much.
Both are HD 1080P quality for videos.

Ruben Dua: I
think it's great, but the point here is that you're uploading it to the cloud.
I think one of the challenges of a DSLR camera is that you can't upload in real
time. You have to at the end of the day or you have to take an SD card, you
have to hand that off to someone, and then it's a whole nother
work process. The great thing about uploading virtually to the cloud is that
someone else can actually do the social posting. So it allows you to
collaborate a little bit more. So I think while wifi
connected to your camera, it's just so worth it. Now that we have HD cameras,
it's just a no brainer.

Alanna Jackson: Yeah, it makes video
really easy to do.

Ruben Dua: Definitely.
And the last thing I would recommend is a little tripod selfie stick. You can
get those for less than 15 bucks. The reason why those are valuable is because
if you want to use a selfie stick for a large sort of a macro shots, something
far off, it works for that. But it also works to keep your phone on a stand, on
a little tripod, on the floor, on a desk, on a table so that if you need to
record yourself speaking or doing a demo or meeting someone or doing some sort
of a commercial or a promotional video, you can quickly do that.

Alanna Jackson: Yeah, those are some
things we did not have when we were there. We did a video with some people, but
now thinking about all those things that you just went through, like, "Oh
yeah, we should have had that."

Ruben Dua: Little
in there, right?

Stacy Jackson: Yeah. Well, now we
know for next time.

Alanna Jackson: One of the biggest
parts of a trade show, conference, whatever it is that you go to is the next
week, the follow up. A lot of salespeople are trying to figure out what's the
best way for me to follow up with all these leads that I've got. So what are
some recommendations that you would offer to them on how they should
incorporate video in their followup?

Ruben Dua: I
love this. Yeah, we've gone through a lot of cycles on this to figure out what
the best practice is. Here's kind of our workflow. So a couple of things.
Number one is that when meeting someone, we always recommend shooting a photo
or shooting a very short video with that person. And the reason why that's
valuable is because you have an asset, you have something that you can send
them after the fact so that they can remember who you are.

Alanna Jackson: That's a good idea.

Ruben Dua: When
we come back from trade shows, right? When we come back from trade shows,
especially ones that have 26,000 people, there's a lot of noise. It's hard to
remember who was who. We come back with a huge stack of business cards and it's
difficult to know north from south.

Alanna Jackson: Right?

Ruben Dua: So
that's the first thing, right? Take a photo, take a short little video with
that person.

Ruben Dua: It's
kind of a fun thing. It's a little moment that you share. Then we always
recommend. We use our own software obviously, so we always recommend sending
them that video, upload it to the Dubb platform and
send it to them. There's plenty of other ways that you can do this. You can
text it, you can email it, whatever you're comfortable with. Even Google Drive
could be a little bit of friction if you do that, but nevertheless it's sending
them that asset, right? So it's a pneumonic. It's kind of a conversation
starter. There's a little bit of trust there.

Ruben Dua: The
second thing that I always recommend is have an automated workflow that you set
up on the backend. It's not very hard to do. Set up a three to six email drip
sequence, use HubSpot or use Dubb or use your
favorite marketing automation platform. Get something that's sort of preset up.
When you meet the person you can quickl, we use Slack
or if you use email, whatever you're comfortable with.

Ruben Dua: Microsoft
has their own product for this as well, or even Skype, whatever kind of
collaborative tool that you use for chatting. If you have sort of a back end
virtual assistant, someone to kind of assist with posting or sort of data
management, we always recommend quickly texting or I'm going to just say
slacking, slacking the photo, the person's name, their email, maybe a photo of
their business card. Then the person on the backend can actually import them
into a form. So they can enter first name, last name, email. And then that way
in real time, that person can receive a slightly
personalized automated email. This is what we do. It works really well because
people right after meeting us, they walk away and they just instantly see that
email. So it's like, wow, those people were really responsive.

Ruben Dua: We've
never gotten any negative feedback on that. I also always tell people that I'm
going to do that. That way, in the event that they don't want to receive an
email or if it's going to be off putting, at least I have a heads up. So I
typically say, "Hey, I'd love to get you on our email list or you know,
quickly send you an invite to Dubb." So that's
been a really effective method for us. Capturing some content, getting them in
an automated email in realtime if possible. Then the
second thing is after the event is engaging with them again and just what we
always do is we always do a recap video. It's a little bit of a production. It
takes a little bit of time to do that. But we always kind of sum up the event
and then that's a value add that we can provide people because it's something
nice to watch.

Ruben Dua: It's
a little sort of memory. It's something potentially nostalgic. It's always
looks good with nice shots, nice clips. We kind of capture all the elements of
the event. That's a very sharable asset for people that did not go to the event
like, "Hey, watch this YouTube video. Watch this video on LinkedIn. You
can kind of check out what XYZ conference was like." So that's another
thing that we do as well. Of course, I mean we use our own software, we use Dubb as well for that. So it's just really easy to share
videos within seconds and then get get the tracking.
So that's been our workflow in that.

Stacy Jackson: We've seen a lot of
success with that. So we have one final question, wrap up the conversation and
it's just for fun. If you weren't leading Dubb, what
would your dream job be?

Ruben Dua: Let's
see. Well, I'm definitely pursuing the dream job right now. So, I'll just start
with that. It's been a journey. It's been a process. I am a musician, so I'm a
drummer, I'm a guitarist. I also love to travel, right? So I think that it
would probably be probably a YouTuber, a traveling music playing YouTuber
that's going to interesting places and trying new foods, meeting new people.

Stacy Jackson: Wow, that'd be fun.

Ruben Dua: Going
back to Spain where I lived in, I actually studied abroad there, and some of my
favorite places, and then exploring new places. So it'd probably be,
storytelling, leveraging video.

Stacy Jackson: This sounds like a
show for the travel channel.

Ruben Dua: That's
probably what it would be.

Alanna Jackson: Yeah, right? You might
get picked up.

Ruben Dua: That's
right. That's right.

Alanna Jackson: What was genre of
music?

Ruben Dua: So
the genre music is a kind of a combination of rock, jazz, world, a little bit
of funk, a little bit of folk. Yeah, we mix it up a little bit.

Stacy Jackson: All right. Travel
Channel, if you're listening, pick it up.

Ruben Dua: It
would have to be a very kind of parentally friendly method and format as well.
So there'd have to be like some homeschooling and then we'd have to have
different ... 'Cause I have two kids, so it can't be
one of those kind of solo free fliers. We can't be like that, Bear Grylls or
something like that. It'd had to be like family version.

Stacy Jackson: Well that would be
fun. If you ever start that channel, I will subscribe.

Ruben Dua: That's
awesome. Love it.

Stacy Jackson: Well, Ruben, thank
you so much for taking time to speak with us today. If our listeners would like
to follow you online or get in touch, what's the best way for them to connect
with you?

Ruben Dua: Yeah,
so check out Dubb.com as starters and kind of understand what we've been
building for the last couple of years. Our team is really passionate about
empowering people to leverage video to grow their business. So start there,
grab a free trial. You can reach me at, @RubenDua on
any of the channels on Instagram, Twitter, Facebook, YouTube. We also put a lot
of content out for Dubb. We have a very active
YouTube channel, daily posts. It's called the daily Dubbs.
That's Dubb app, Facebook, Twitter, LinkedIn. We're
also very active as well, so reach out to any channels, social. I'm very active
and respond to everyone

Stacy Jackson: And we'll put those
links in the show notes too so people can immediately click through.

Ruben Dua: Amazing.
Thank you for that everyone.

Alanna Jackson: Everyone, you have all
the information you need to do what Dubb has gone out
and done at Inbound and to apply it to your own experiential marketing
strategy. So go out and do it. If you want to get in touch with us, you can
contact Stacy on Twitter at Stacy_Jax. That's
S-T-A-C-Y underscore J-A-X. And you can find me at Alanna_Jax.
That's A-L-A-N-N-A underscore J-A-X. If you're not a much of a Twitter fan, you
can always check us out on LinkedIn. It's Stacy Jackson: or Alanna Jackson. And
if you want to leave us a voicemail, you can always leave us one on the Anchor
mobile app or on our show page. Hope you have a great week.

Alanna Jackson: The B2B Mix Show is
hosted by Stacy Jackson: and Alanna Jackson of you guessed it Jackson Marketing.
If you need help with your B2B inbound marketing efforts,
visit us at JacksonMarketingServices.com.

About The B2B Mix Show:

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

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