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What’s the role of public relations in modern B2B marketing? Our guest for this episode is here to answer that question.
We’re joined by seasoned PR professional Elizabeth Fairleigh. Elizabeth is the founder of thE Connection, an Atlanta-based PR firm specializing in thought leadership development for clients throughout the US.
In this episode, we talk with Elizabeth about:
- PR’s role as a part of marketing
- Thought leadership; everybody wants to be a thought leader but not everyone has earned the title
- The proactive and reactive sides of PR
- and more
Want to get in touch with Elizabeth? Find her on LinkedIn at http://www.linkedin.com/in/elizabethfairleigh/ or visit her website at econnectionpr.com.
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Transcript
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This episode is sponsored by
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Great Interview! I’m in PR and your topic has always vexed me! Elizabeth did a great job of clearing things up.
Enjoyed the B2B podcast on PR with Elizabeth Fairleigh. Great perspective on the importance PR plays with thought leadership. Elizabeth’s view on investing the time in knowing the client and relevance to their clients was insightful. This is a top reason Elizabeth builds trust and credibility with clients and the entire PR ecosystem.