What’s the role of public relations in modern B2B marketing? Our guest for this episode is here to answer that question.

We’re joined by seasoned PR professional Elizabeth Fairleigh. Elizabeth is the founder of thE Connection, an Atlanta-based PR firm specializing in thought leadership development for clients throughout the US.

In this episode, we talk with Elizabeth about:

  • PR’s role as a part of marketing
  • Thought leadership; everybody wants to be a thought leader but not everyone has earned the title
  • The proactive and reactive sides of PR
  • and more

Want to get in touch with Elizabeth? Find her on LinkedIn at http://www.linkedin.com/in/elizabethfairleigh/ or visit her website at econnectionpr.com.

About The B2B Mix Show:

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

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Alanna Jackson — Twitter, LinkedIn

Transcript

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