This week our friend, Meaghan Alvarado, joins us on The B2B Mix Show to talk about her experiences with freelance writing and explain to would-be clients how to work with a freelance writer to the get the most of out of the relationship, so they can improve their content marketing strategy.

Meaghan shares:

  • How she got involved in freelancing (psst — it started as a side hustle)
  • How graduating from college in 2008 during all the economic turmoil really helped shape her inclination to freelance
  • What an SEO content writer is and why even a basic understanding of SEO is important
  • Her favorite keyword research tool, Ubersuggest, and asks Stacy and Alanna for theirs (Answer the Public and SEMRush’s Keyword Magic Tool)
  • How she chooses semantically related keywords to boost SEO, including Pinterest
  • What most clients get wrong when it comes to how to work with a freelance writer
  • How you BETTER have a solid social media presence if you expect her (or any freelancer) to “write for exposure” only; have something of real value to offer if you want to bargain
  • What clients goof up when giving assignments
  • The fun and freedom of “no outline given” assignments; however, it technical topics and unfamiliar subjects do sometimes require more guidance
  • That a writer doesn’t always need to be an expert in your industry if he or she is a curious and motivated writer
  • What criteria and guidance should companies provide to a freelance writer
  • Where she sources images when a client wants pics with a post for blog posts or social media (pixabay.com, pexels.com, istockphotos.com)
  • Thoughts on types of writing and how just because social posts are shorter, that doesn’t make them less valuable/cheaper
  • Additional tips for freelancers (like trying platforms such as Fiverr and ClearVoice) and for clients
  • What Meaghan would do if she won the lottery

If you’d like to reach Meaghan online and learn more about how to work with a freelance writer, connect with her on Twitter via @meaghanmae or visit her website meaghanalvarado.com.

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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Looking for content marketing services? Let’s talk!

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