Welcome to The B2B Mix Show. We’re focused on digital marketing and sales topics to help you elevate your B2B brand. Check back on Mondays for new episodes.

We’re talking about how to create a great sequence with Shawn Finder, CEO of Autoklose.

how to build a killer email sequence that converts

Listen in to hear Shawn discuss . . .

  • The difference between a marketing email nurture campaign and a sales email sequence
  • Why you shouldn’t waste the beginning of an email talking about yourself (hint: it has to do with how people read emails now on their phones)
  • The do’s and don’ts for email subject lines in your email sequence
  • His thoughts on email personalization and customization
  • His take on the ideal number of touches per sequence
  • Using humor in the “kiss off” email
  • Persistence and getting a returned email
  • How video can improve your email outreach
  • The importance of social selling in your sale cadence
  • Tips on avoiding the spam filter with your email sequence
  • Calendly and the use of scheduling technology
  • A funny story about a 0% click-through rate
  • What he’d do as his dream job
  • Some final tips for selling

If you’d like to get in touch with Shawn, you can reach him as follows:

Email:  shawn@autoclose.com

LinkedIn: https://www.linkedin.com/in/shawnfinder/

Twitter: @autoklose

Instagram: @sfinds

Website: www.autoklose.com

B2B Sales Handbookhttps://autoklose.com/books/b2bsales

673 Years of Sales Excellence Book: https://autoklose.com/books/salesleaders

__

About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

Connect with us on social media:

The B2B Mix Show – TwitterInstagramLinkedInFacebook

Stacy Jackson — TwitterLinkedIn

Alanna Jackson — TwitterLinkedIn