Welcome to The B2B Mix Show. We’re focused on digital marketing and sales topics to help you elevate your B2B brand. Check back on Mondays for new episodes.

We’re finally back for season two of The B2B Mix Show! YAY.

You may be wondering why a sales and marketing podcast is kicking off its season with a topic that seems so heavily HR/management related. Well, we want to get down to the foundational issues to start the season, and employees can make or break your company. If your employees aren’t engaged and motivated to perform, your customers will suffer — and they will eventually leave. Engagement is also important for those marketers out there who want to launch or improve employee advocacy programs. After all, employees who don’t care won’t care to share on social media either.

To give expert insights on this topic, we spoke with Meridith Elliott Powell. If you’ve not heard of Meridith Elliott Powell, then you’re in for a treat. She’s been voted one of the Top 15 Business Growth Experts to Watch by Currency Fair. She’s a sales and leadership expert, award-winning author, keynote speaker, and business strategist. With a background in corporate sales and leadership, her career expands over several industries including banking, healthcare, and finance. Meridith worked her way up from an entry-level position to earn her seat at the C-Suite table. She’s a Certified Speaking Professional©, which is a designation held by less than twelve percent of professional speakers, and a member of the prestigious Forbes Coaching Council. She is passionate about helping her clients learn the sales and leadership strategies they need to succeed no matter what this marketplace does.

Listen in to hear what Meridith has to say about:

  • How employee engagement trumps customer engagement in order of importance
  • Why perks aren’t necessarily the most important factor to motivate employees
  • Building a team of top-notch talent through your existing great employees

We also touch on employee branding and corporate culture mismatches, chat about The Peter Principle, and much more. Don’t miss this conversation!

Want to get in touch with Meridith?

 

Transcript Coming Soon!

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