Loyal customers — it’s a lot cheaper to retain them than find new ones. Listen in as Sean Duclaux of iSeatz talks about customer loyalty program marketing.
Empowering women in the workplace has come a long way, but there’s still room for improvement. Listen in as Carole Mahoney speaks with us about the issue.
Listen in for a discussion with public relations professional, Elizabeth Fairleigh, as she discusses the role of PR in B2B marketing.
Introverts in sales? Really? YES! David Kreiger, founder and president of SalesRoads, sets the record straight on this episode. Listen now.
Employee engagement and marketing go together. Employees can make or break delivery on brand promises. Engagement matters. More on this episode of The B2B Mix Show.