Today’s Buyer is Self-Educated
Think about how you buy products and services today. Do you research your options before ever visiting a store or contacting a sales rep?
Guess what. That’s what your prospects are doing, too. Now, consider your site: does your content bring in prospects and make a case for your business?.
What We Can Do for You
Jackson Marketing, Inc.,
Here are just a few of the areas we will tackle with you to kick your content up a notch.
- Persona research & development
- Current content audit and competitor review
- Strategy development
- Editorial calendar creation
- Development of ebooks, white papers, newsletters, webinars, videos, and online presentations
- Repurposing of print collateral for online usage
- Promotion of content via blogging, social media, and email marketing
Our Content Marketing Approach
While no two clients are the same, we have seen this content marketing approach work well for many of our clients: the big rock marketing approach. It’s all about developing a theme and a major content asset that can be used all quarter. While that major asset is the big lead magnet, it also becomes the “big rock” that anchors your content strategy together for the period.
What is a “major” content asset? First of all, it’s big and meaty — think white papers, ebooks, major infographics, etc. As you can guess, that one asset takes a lot of work. But, that work pays off in the form of information that we can “chunk” into different types of smaller, repurposed content. Consequently, it makes it easier to create content all quarter long.
Since you’ll have an in-depth content asset, we’ll repurpose it all quarter long. Your big rock content will be the source of infographics, long-form blog posts, short-form blog posts, videos, SlideShare decks, social media posts, and more. We will also align these “chunks” to meet the needs of different buyer personas at the various stages of their buying journey.
We’ve worked with a variety of B2B verticals, and we look forward to learning about yours. Let’s put our content marketing agency services to work for you.
Schedule a Consultation
The first step in working together is to discuss your goals. Whether you need a full-blown strategy and execution, expertise in a particular area to fill a