Stacy Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Stacy is a co-host of The B2B Mix Show podcast. You can follow her on Twitter at @stacy_jax and connect with her on LinkedIn (

Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of ‘eBench looks’ may have the answer.


Have you noticed a decrease in your Facebook reach? If so, you are in good company. As Facebook makes harder to reach fans organically, brands are left with a choice: pay to advertise or move on to greener social media pastures.


What will you choose with your social media marketing efforts: pay to play or focus more energy and resources elsewhere?

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