“Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.”
You may remember my post from Sunday outlining the need to think beyond Facebook for your social media marketing. Here is another reason why you need to start looking at Twitter: tweets will begin showing up in Google’s search results in real time. As soon as a tweet goes live, it can begin showing in search results on Google.
So, what do you need to start considering as updates to your Twitter strategy?
- When posting your own content, use relevant keywords in your tweet. Sometimes we take for granted that our audience follows us because they know what we do. So maybe we don’t always use search terms. With this new arrangement, your tweets will potentially reach people who aren’t even logged into Twitter.
- Comment and share your opinion or advice on timely topics, as appropriate. That will be a trending search term on Google if it’s timely.
- When sharing other people’s content, try a service like Snip.ly that adds a call to action for your website at the bottom of the shared page. Here’s a screen shot of what Snip.ly can add to your shared links to other people’s sites.
Are you excited about this new arrangement? What other changes are you considering?