Stacy Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Stacy is a co-host of The B2B Mix Show podcast. You can follow her on Twitter at @stacy_jax and connect with her on LinkedIn (linkedin.com/in/stacyjax).

Creating a shorter sales message increases your sales pipeline and makes opportunities easier to close.

Source: www.inc.com

As an entrepreneur or small business owner, it’s vitally important that you take actions that drive leads and conversions. One of the most effective tools you can use is email — if you have your messaging right!

According to Geoffrey James in his latest Inc.com post, you can double your sales with the right sales message sent via email. He identifies three things a “killer sales message” should accomplish:

  1. Causes a potential customer to respond to your email
  2. Gets the potential customer to self-qualify themselves as a sales lead
  3. Opens a dialog that leads to a sales opportunity

Do your email marketing and email drip campaigns accomplish these three things?

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