#ToolTip: Finding Curated Content Using Hootsuite

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Happy New Year! There are so many marketing technology tools out there, and it can sometimes feel overwhelming learning how to use them all to their fullest potential. So, we thought we would start a #ToolTip weekly post this year to help you learn some ways to make content marketing a bit more easy using all the different tools available.

Finding Curated Content Using HootSuite

This week we are going to share a tip on how to use Hootsuite to help you find curated content to share as part of your content marketing strategy. It’s vital to share curated t as part of your social media strategy. No one wants to listen to you talk about yourself all day every day, right? So, an effective way to keep your audience interested and coming back is to mix it up and share content from different places.

Hootsuite has a cool feature to help you quickly and easily find curated content. Below you’ll find how to use it to make finding curated t a little bit easier.

  • Go to the ‘Publisher’ section
  • Choose ‘Suggestions’ from the menu on the left
  • In the settings, fill in the topics you want to find curated content for
  • Choose the social profiles you want to share to
  • Click ‘Save’

Curated Content with Hootsuite


Then, you should see content that you can share with your audience based on your topics. Just go through and choose which ones you want to post and schedule them out throughout the week. It’s that simple!

other people's content

Stay tuned each week for tooltips on how to use various marketing technology tools effectively! Our goal is to help you manage your content marketing and be successful.

Alanna Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Alanna is a co-host of The B2B Mix Show podcast. You can follow Alanna on Twitter at @alanna_jax and connect with her on LinkedIn.