The Top Content Marketing Trends to Watch in 2019
There are some big content marketing trends on the way in 2019. What are they? Read on to find out.
Trying to stay on top of the latest content marketing trends?
Wondering what to expect from content marketing in 2019?
Content marketing is a modern marketing method that has been growing in popularity for some time. It’s a highly effective way to get new leads and customers online, and luckily, it’s just getting started. Content marketing is still going through many changes as more businesses realize how effective it can be.
Below we’ll look at the top content marketing trends you should be watching for in 2019.
1. Content Marketing Will Be Front and Center
One of the biggest trends you should be aware of is that content marketing will become even more essential in 2019. More and more businesses will invest in content marketing and they’ll place more significance on content as part of their overall marketing plan.
Businesses are starting to understand how effective content marketing can be for getting sales and getting new customers. Because of this, in 2019 there will be more content on the web than ever before.
This means that content marketing will become even more competitive and there will be no way to skimp on content if you want to succeed online.
2. Focus on Post-Sale Content
Another trend to expect in 2019 is that businesses will start to put a higher emphasis on not only nurturing their leads and prospects but also nurturing existing and past customers as well.
Supporting customers after a sale will become more popular and content will work to make sure that customers are getting the most of their products. This will help ensure that they’ll be more likely to purchase from the business again in the future. Making sure that customers not only buy a product or service but that they’re happy about their decision after the fact will become a larger focus. Much of this will be reflected in the higher amount of content that will be created for these previous customers.
3. Content Will Be Longer
While it’s been said many times before, long-form content is ideal and is much more popular among website visitors and search engines. Gone are the days of writing blog posts that barely reach 400 words. In 2019, long-form content will be more popular than ever. Businesses will regularly create long-form content as long as 2000, 3000, or even 4000 words. This type of long-form content will help customers in big ways by informing them, educating them, and helping them solve their problems. This content will also improve SEO significantly and make it more likely that content will be found by web searchers.
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4. Increased Use of Distribution Channels
Another trend that will become more popular in 2019 is the wider use of distribution channels. Social media sites are a big help for distributing new blog posts, videos, infographics, and other types of content. However, using social media to distribute content is only half of the battle.
More distribution channels exist as well. Email marketing and mobile marketing techniques should also play a big role in any marketing strategy. These methods can be great for getting the word out about your content.
Similarly, repurposing content is also a great strategy. Businesses should look for other ways to use their content and get it in front of more people such as reconfiguring a blog post as a video, an infographic, or an ebook.
5. More Emphasis on Live Video
While blog content gets a lot of attention, the truth is that other types of content are extremely valuable as well. Video content and infographics have been popular for some time now, but in 2019, live video will surge in popularity and will become a big part of business marketing.
Live video is known to get people’s attention more easily than other types of content. Using a live streaming tool such as Facebook Live can be a great way for a business to use to connect more deeply with customers. Webinars, webcasts, and other types of live video content can be a great help in winning customers over and educating them about products and services.
6. Chatbot Influences
Interactive chatbots are also making a big splash and are changing how businesses operate online. With the use of AI, chatbots can help provide customer service and even help take customers through the sales funnel.
A chatbot platform like MobileMonkey allows you to create a Messenger chatbot in 5 minutes. It enables you to send messages to your Facebook fans through chat blasts, which is a good tactic for content marketing.
What you may not know, however, is that chatbots will also have a big influence on content marketing.
One of the ways that chatbots will influence content marketing is that chatbots can help your content reach the right people. Chatbots can skillfully recommend blog posts or videos to website visitors based on their preferences.
Another way that chatbots will influence content is that they can help a business to know more about their customer. Through the conversations your visitors have with chatbots you’ll get a better idea of what kind of content they’re looking for. As a result, this will help you to write more relevant and useful content for them in the future.
7. Voice Search Optimization
With the rise of AI personal assistants such as Alexa and Siri, voice search optimization is becoming more important than ever before.
These days, many potential customers and website visitors are searching for content as well as products and services using only their voice. This means that businesses will need to optimize their content for voice searches and make it more easy for Google to send someone to their content using voice search SEO.
Additionally, this also means that various types of audio content may become more popular. Audio content such as podcasts may surge in popularity as a result of the increased use of AI smart speakers such as the Amazon Echo.
Using These Content Marketing Trends to Your Advantage
By being aware of the above content marketing trends you’ll be able to better bring your content marketing strategy to the next level during the coming year. Make sure you’re aware of these trends and take your time to think about how you can best implement them for your content marketing plan during 2019.
Need help with your content strategy? Contact us today to learn more about what we can do for you.
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