Visuals are the way to go, folks. Whether it’s social media, your website, or blog, images and videos can improve visits and decrease bounce rates. Let’s take a look at some of the statistics around images and video in social media and content marketing efforts.
Improve Your Engagement on Twitter
You have to add visuals or video. According to Buffer, tweets with a visual get 18% more clicks, 89% more favorites and 150% more retweets. (Source: Buffer)
So, how do you add a visual to a tweet? It’s easy!
You can add up to four photos to a single tweet. Here’s how you add media (video or images) to your tweet directly through Twitter. You can even tag up to ten people in your post.
Use Hootsuite? As a Hootsuite Ambassador and Hootsuite Solution Partner, that’s at the top of my list for social sharing, and I use it often to share images to Twitter. First, make sure your settings are fixed so that the image shows up in your feed rather than a link to your image. Make sure your image upload service is set to pic.twitter.com.
Next, get ready to share some awesome images directly through Hootsuite!
|This is how a single image displays in a tweet.||Here’s an example of how multiple photos will display in a tweet.|
Don’t let these pics of my awesome dog throw you off, though. You can create custom images using tools like Photoshop or Canva to make the perfect image to convey your message visually on Twitter. The best size for a Twitter post image is 1024 x 512.
Take a Cue from the Big Brands — Photos Work on Facebook
Socialbakers reviewed the top 10% of posts made by 30,000+ Facebook brand pages. Guess what they figured out? The posts with photos had the most engagement and accounted for a whopping 87% of total interactions. (Source: eMarketer)
Next, upload your photo. Ta da! You’ve got a swell looking, big graphic smack dab in the middle of your Facebook post.
Here again you can use a tool like Photoshop or Canva to create the perfect Facebook image post. Target size is 940 x 788.
Still Not Convinced about the Power of Visuals? More Stats
- Nearly half of all Internet users have reposted a photo or video they have found online. (Source: Buffer)
- Content with relevant images gets 94 percent more views than content without. (Source: Buffer)
- Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. (Source: Business2Community)
- Instagram has a 58x higher engagement rate compared to Facebook for top brands. It’s 120x higher than on Twitter. (Source: Hootsuite)
- According to Search Engine Land, YouTube is the second largest search engine and is the third most visited site on the web.
There are scores more stats out there if the above aren’t enough to make you a believer. But if you are a believer, your next question may be:
Where Do I Get Images and Video for My Content Marketing Efforts
Just like statistics, there are a ton of services you can find online to help you find images, create images, design slideshows, and develop videos. Many are free, but some are paid (but typically reasonable). We’ve put together a resource list you can view here: 89 Visual Content Creation Tools for Content Marketing.