SEO: You Get What You Pay For

by | Aug 24, 2015 | SEM | 0 comments

Pretty scary, right? Hiring SEO help can make or break your company. A good SEO will get you on the path to making tens or hundreds of thousands of do


When you approach any business project, you typically have a budget in mind. You want to get the most bang for your buck and come in under budget whenever possible. One area where you need to be very careful with being too price conscious is SEO.

As Neil Patel points out in his recent post on QuickSprout, “Here’s what I can say: a great SEO will never charge low prices. If you’re hunting for a discount, chances are you’ll end up with an SEO who cuts corners and hurts your site in the long run.”

Businesses with sites that took nosedives after Google Panda and Google Penguin updates may have employed some of the low-cost providers out there. That’s not true in every case, but I know it’s true for many.

If your site is the lifeblood of your lead generation and sales — or if you need it to become that — don’t look for cheap and easy SEO. With that said, you don’t have to go broke either. Find a solid company or consultant with a proven track record and references. If they claim they will make you #1 on Google, you should probably run for the hills.

Patel writes that with most SEO projects, you should expect to pay between $1,000 and $7,500. If you need ongoing support with content creation and influencer outreach to support your SEO efforts, you could consider a retainer. He points out a recent survey that reveals monthly retainers run between $500 – $5,000 depending on the level and type of support required.

We, of course, would love to be your first choice for your next SEO project. But, even if you don’t choose us, make sure your choice isn’t just about cost. Invest an appropriate amount in your site if you want it to serve you well in the future.

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