Are you taking the time to research the competition? Do you know whether or not prospects and customers can tell the difference between you and others in your space? You know how great your product or service versus what the competition provides. Make sure you demonstrate that difference in your content marketing.
Below, we’ve assembled several different resources from around the web to help you learn more about how to research the competition. Check them out below.
Articles on Competitive Analysis, Research, and Differentiation
Did you know that 86 percent of B2B buyers perceive no significant difference between products from competing companies? Not great news. Check out this article by Wendy Marx to learn ways to use storytelling to help differentiate your B2B brand from the competition.
Neil Patel shares 14 advanced SEO tactics that your competitors either don’t know or that they are ignoring because they’ve bought into the myth that SEO is dead or dying. Check out his recommendations.
This post from Scott Lambert on the Hubspot blog takes a concept you’re already familiar with — the SWOT analysis — and explains how to use it to measure your online presence against the competition.
Sid Bharath lays out the critical areas to analyze when studying your competition’s online strategies. While you don’t want to copy what they are doing, you do need to understand it and find a way to stand out in comparison in the minds of your target audience.
Natalie Nathanson outlines the critical need for market intelligence and awareness of your competitors. While a competitive market analysis may sound time, labor, and budget intensive, Natalie describes some cost-effective and time-efficient research tactics that work for small and mid-sized businesses.
Andy Crestodina’s article gives content marketers a glimpse at 17 different ways to beat the competition. He covers six key inbound marketing areas to dig into: content, traffic, search optimization, social media, email marketing and advanced content strategies.
Tools to Research the Competition
With Google Alerts, you can monitor your competition’s latest updates and news.
Open Site Explorer from Moz lets you research the competition and their inbound links. Use this information to help you find guest blogging and linking opportunities with relevant, high-authority sites.
SimilarWeb helps you research the competition’s website traffic. Even with the free plan, you can see overview information about your competitors’ sites.
Want to know what your competitors are up to on social media? Monitor some of their posts and mentions with Social Mention.
SEMRush can give you information about your competitor’s keywords, ranking, and more.
Learn More About Competitive Research and Other Content Marketing Fundamentals
Check out our ebook, Fundamentals of a Strong Content Marketing Strategy to find out more about competitive research and more!