Stacy Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Stacy is a co-host of The B2B Mix Show podcast. You can follow her on Twitter at @stacy_jax and connect with her on LinkedIn (linkedin.com/in/stacyjax).

Break through the Clutter:
The Editorial Calendar & Scheduling Tool Is a Great Foundation

Your company blog is a major content marketing and inbound marketing asset. However, there’s a problem content marketers face. With each post you painstakingly craft, there’s another content marketer out there creating his or her own post. It’s a web of many voices shouting from every corner. Oh yeah, then there’s also the cute animal videos that catch our attention. Like this one.

Ack! do you see what happened there? I got distracted while just writing this post. Back to my point.

You’ve taken a lot of time planning and writing a great post. Maybe gave it a little SEO love and picked out some awesome visuals to go with it. Don’t let all that time go to waste. Creating a great post is only one battle in the war for visitors and readers. Promoting your post is your next big battle. You have to fight to break through the clutter and get your audience’s attention. Other than SEO, there are several ways you can drive social traffic to your WordPress blog:

  1. Visit each of your social platforms and share your post. Not the most efficient method.
  2. Try a tool like the Publicize feature in JetPack to auto-publish a link to your post. It’s efficient, but maybe not so effective. After all, your blog publication time may not be the optimal time for publishing to certain social channels.
  3. Use a  social media dashboard solution to publish your update with a link to your blog post at the optimal time for each platform. This can be very efficient and productive. However, it is a little bit of a pain that you can’t just do all that scheduling directly in WordPress.

With options 1 & 3 you have an added problem if you are scheduling your blog post for future publication. The social media platform you use may not allow future scheduling of a social media update. If it does, you have to remember to reschedule all your updates if you decide to reschedule when your blog post goes live.

Wouldn’t it be cool if there were a solution to manage your blogging and social media updates together? Even better, what if you could manage content marketing projects with a team without leaving WordPress? Guess what! There is such a solution, and I use it to manage my company digital marketing blog. The solution is CoSchedule.

What is CoSchedule Anyway?


CoSchedule: The Editorial Calendar For WordPress
CoSchedule is a drag-and-drop editorial calendar and content marketing project management solution for WordPress. It’s awesome! You can manage blog posts (plus other content) and social media messages within the same scheduling interface. Check out this cool feature: if I set up a blog post and all the associated social media messages then decide to change the publish date for the post, I just drag and drop the post to another date on the calendar. All of my scheduled social media messages move with it! Rock on, CoSchedule!

Key features for this lightweight WordPress plugin include:

  • Drag-And-Drop Editorial Calendar
  • Schedule Social Media While You Blog
  • Team Communications
  • Automated Social Scheduling & Publishing
  • All-In-One Publishing Solution

You can save time and grow traffic all from one centralized solution within your WordPress admin.

Create & Manage Content Marketing Assignments Like a Boss

CoSchedule makes it easy for Jackson Marketing Services to assign and manage content tasks as a team. To create an assignment, all you do is click the pencil icon on the date you want to schedule a post. You are then presented with this interface where you can enter details about the task and assign to a team member.

content marketing task management

 

After an author has scheduled a post, you can open it from within the CoSchedule calendar module in WordPress and do some pretty cool stuff:

  • Analyze your headline score
  • Change publication status
  • Add tasks that you can tie to the blog post
  • Select categories
  • Change authors
  • Add tasks & comments
  • Schedule social media promotion for the coming month and beyond

 

content marketing blog management

It’s a great way to manage your blog with multiple authors. If you are a solo blogger, don’t worry — CoSchedule has pricing plans for different size teams (including guest authors).

Schedule Your Social Promotion in a Snap

Scheduling social promotions for your blog post is a piece of cake with CoSchedule. From the screen pictured above or directly within the blog post in WordPress (beneath the content area), you can access CoSchedule’s scheduling functionality. From directly within WordPress, you can select the platforms and profiles where you want to share your post, pick the post type, and schedule the date and time you want your update to post. You can integrate bit.ly to manage link shortening and Buffer to help manage

schedule social media updates

You’ve Got to Try CoSchedule!

CoSchedule integrates with WordPress, Twitter, Facebook, LinkedIn, Buffer, Google+ Pages, Evernote, Google Docs, and more. This is the content marketing calendar & project management tool that WordPress users have been missing, and it’s a great way to work with your agency and marketing team on blogging and social media campaigns. Check out CoSchedule today!

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