Stacy JacksonStacy Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Stacy is a co-host of The B2B Mix Show podcast. You can follow her on Twitter at @stacy_jax and connect with her on LinkedIn (linkedin.com/in/stacyjax).
It’s easy for your social media accounts to become an unorganized crowd of fans, followers, and connections. However, you should take steps to get your social media contacts organized to meaningful groups. This will make it a lot easier for you to ensure your updates reach the right followers at the right time on each social media platform.
Here are just a few ways you can categorize your contacts on Twitter and Facebook:
industry segments, etc.
And, each of those categories can be further divided into specific lists like customers of a certain age or friends from a certain time of your life. When you don’t take time to organize your lists, you’re likely to end up sending messages to contacts that they find irrelevant. They may begin tuning you out — that’s not good for your social media marketing and social selling efforts.
Luckily, it’s easy to manage your contacts on each of the major social media channels.
Twitter has two great ways to organize contacts: lists and hashtags. Your account comes with up to 1000 lists and you can choose a theme for each one. However, you shouldn’t need 1000 lists. Use as few lists as possible so that it’s manageable — but have enough lists to keep your contacts appropriately segmented. Check out the video below to see how to quickly create a list on Twitter.
Hashtags are the second way to organize your activity on Twitter. You don’t necessarily organize contacts using hashtags, but hashtags can be a great way to find new potential people and businesses to engage with. Hashtags are simply words or phrases that start with the hash symbol, #. An example of a hashtag is #TwitterTips. By using a hashtags on your updates, you create a category of posts that your contacts can subscribe to (saved search) and follow. Also, you can easily search for those hashtags to see who else is talking about that subject.
Facebook offers both lists and groups. Your profile gives you the option of creating a list right under your news feed. First, you name the list, and then you select the contacts you’d like to put into it. Whenever you want to use that list, you can click on the list name on the left-hand sidebar and your feed will change so that you only see messages from that list. You can also choose a specific list to send a message to.
Set up your list by clicking the Create List button. Name your list, and start adding contacts.
For groups, there’s a bit more involved. You have to create the group and then invite people to join. You’ll find the tab for creating groups on the lower part of the left-hand sidebar.
Wow! These two know what's going on! Just when I thought marketing may not be as helpful to me, I found myself hooked! These ladies have relevant topics and they're just interesting to listen to.
Expert B2B marketing insights with some sisterly banter
by meaghmL from United States
I love listening to the B2B Mix Show and hearing tips and best practices from leaders in B2B marketing! Alanna and Stacy are great hosts and make me feel like I'm sitting in the same room with them and their guests. It's fun to hear them play off of one another during their interviews too. The sisterly love is real!