It’s important to understand how Sales & Marketing alignment can, and should, create a seamless buying experience for your customers.
You’ve heard on this site — and many others — that highly-aligned sales & marketing teams achieve an average of 32% year-over-year revenue growth. So, how do you get your teams aligned?
David Hood’s recent post on the VanillaSoft blog outlines some of the key differences between sales and marketing — issues you need to keep in mind when considering your alignment plans, especially automation tools. Sales automation is no replacement for marketing automation, and marketing automation can’t be a one-size fits all for the sales team either.
Read David’s latest post, and be sure to check out VanillaSoft’s latest white paper on sales & marketing alignment.