Stacy Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Stacy is a co-host of The B2B Mix Show podcast. You can follow her on Twitter at @stacy_jax and connect with her on LinkedIn (linkedin.com/in/stacyjax).

Publish a Podcast

Did you know that 33% of Americans age 12 and older have reported listening to at least one podcast? Last fall, podcasting saw a new milestone: the podcast Serial became the fastest podcast to reach 5 million streams or downloads in iTunes history. (source: Podcasting: Fact Sheet) Needless to say, podcasting is an increasingly popular form of online communication, education, and entertainment.

Try creating a podcast based on the topics your blog covers. Discuss various topics, have guests, and interview people. Use your blog to feature supplementary content such as images and show notes, and tell your listeners to refer to them.

QR Codes

QR codes are an easy and nifty way to get mobile traffic to your website. They are scannable 3D barcodes. QR codes are simple and black-and-white, so you can put them anywhere. If you scan a QR code with a mobile device, it takes your device’s browser automatically to the code’s URL. You can create QR codes for your blog and put them everywhere on and off line. There are plenty of QR code generators out there to try. Here are a few to check out:

Contests and Giveaways

When you host a contest or giveaway on your blog, it gives people another reason to visit and engage. You can request submissions of some sort and reward the winner with a prize. This can be a great way to get user-generated content for you blog. Your participants will be motivated to share links to their content appearing on your site. Try advertising your contest on social media to kick start participation.

Reach out to Key Influencers

Another great way to gain new audiences and visitors for your site is to engage with online influencers. Identify influential people who have a network you want to reach. Find ways to build relationships with them so that they want to share your content. Remember the key is relationship building. You can’t just ask for favors without gaining trust and/or giving something of value to the influencer.

Offer an incentive or offer to promote them if they’ll promote you. Focus your efforts on social media on getting to know and interact with these individuals.

Promote Offline

Don’t forget to share your blog with people even when you are offline. Whenever you have a chance to connect offline with prospective audience members, take time to tell them about your blog. Include your blog URL on business cards, mention it at speaking engagements and networking events, etc. Consider putting your blog URL on your offline promotional materials, too.

Learning Activity

From the ideas above, list which ones you could integrate with your current methods.

Determine one creative example to use in the future.

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