Is your business using marketing automation to help drive business to your website?  If so, then you understand the value it plays in your overall success.  If not, then maybe you just haven’t been sold on the benefits it has to offer.  Marketing automation is an easy way to take an inside look at what’s going on with your company and what’s working vs what’s not working.According to Marketo, “Companies using marketing automation source 45% more pipeline than those who don’t use marketing automation.” Still not sure it’s worth it?

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Marketing automation is a huge part of many successful businesses.  If your business isn’t currently using a marketing automation platform to gain insight into your business practices, then you should review the reasons mentioned in this post.  Learn how marketing automation can help improve your business.

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