Alanna Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Alanna is a co-host of The B2B Mix Show podcast. You can follow Alanna on Twitter at @alanna_jax and connect with her on LinkedIn.

 

Is your business using marketing automation to help drive business to your website?  If so, then you understand the value it plays in your overall success.  If not, then maybe you just haven’t been sold on the benefits it has to offer.  Marketing automation is an easy way to take an inside look at what’s going on with your company and what’s working vs what’s not working.According to Marketo, “Companies using marketing automation source 45% more pipeline than those who don’t use marketing automation.” Still not sure it’s worth it?

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Marketing automation is a huge part of many successful businesses.  If your business isn’t currently using a marketing automation platform to gain insight into your business practices, then you should review the reasons mentioned in this post.  Learn how marketing automation can help improve your business.

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