Learn About Podcasting – Here’s What We’ve Figured Out

by | Apr 15, 2019 | Podcast Episodes | 0 comments

Learn About Podcasting – Here’s What We’ve Figured Out

Written by The B2B Mix Show

Apr 15, 2019

April 15, 2019

Season 1, Episode 10

What We’ve Learned About Podcasting So Far

We did it! We recorded ten whole episodes. OK, so it’s only a very minor accomplishment when it comes to podcasting, but if you want to learn about podcasting, here are a few insights we can share.

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We’ve got a lot more to learn, but we wanted to share what we’ve discovered so far about the process of podcasting.

In this lightly edited episode you hear us talk about:

  • Preparation and presentation: winging it vs. researching vs. rehearsing
  • What we’ve figured out when it comes to recording
  • Editing (and the parts about it that really annoy Stacy)
  • Vocal habits that Stacy and Alanna both discovered they have — and how much these habits and fillers suck (We left this episode “lightly edited” to be more authentic for this discussion point – ums, uhs, and so’s left in this time)
  • Things you should do to promote your podcast
  • Finding guests
  • What each of us likes and dislikes about podcasting so far (One thing we both love? Helping other. Helping is a big theme in our company values.)
  • Is a rebrand in the future?

Bonus: we introduce you to one of our fav online personalities — A Sales Guy — Keenan. He is authentic and energetic. Check him out even if you don’t sell for a living. (Of course, if you subscribe to Daniel Pink’s way of thinking, To Sell Is Human.

Software we discussed during this episode:

Zoom.us for recording podcasts. We mentioned that Mario Martinez Jr. uses Zoom for podcasting. (We actually said “webinars” during the episode, but we meant podcasting)

Descript for episode transcription

Samson Technologies Q2U Handheld Dynamic USB Microphone Recording and Podcasting Pack

Flipboard magazine: Marketing Is a Girl’s Best Friend

Example of an episode/transcription page on our site – http://jmi.fyi/show-notes-example

Example of a Sniply CTA (our CTA is in the bottom left of the page when you load the page)

Tools to add CTAs to your curated content: Sniply, JotURL, Replug


The Marketing Mix with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

Read the Transcript for Season 1, Episode 10

Stacy Jackson: Hey everybody. This is Stacy Jackson.

Alanna Jackson: And I’m Alanna Jackson.

Stacy Jackson: We’re cofounders of Jackson marketing. We’re also sisters and we’re bringing you episode 10 of The Marketing Mix.

Alanna, what is today’s episode about?

Alanna Jackson: Today we’re going to have a free-flowing conversation and talk about what we’ve learned since beginning the podcast.

What was it 10 weeks ago now?

Stacy Jackson: Yep, that’s right. Well instead of having a bunch of chitchat now, let’s go on and hear from our sponsor. How’s that sound?

Alanna Jackson: Sounds good.

Alanna Jackson: And we are back. So, we’re going to start the show off with just, kind of, talking through some different things and what we’ve learned about podcasting since we started ten weeks ago, and I think one of the first things that would be good to talk about is preparation.

Stacy Jackson: Yeah, definitely.

Alanna Jackson: With me, I’m more of a wing-it kind of person, which it doesn’t always work with a podcast or many things like webinars and things like that. But I think that that is important to not always just wing it but also to research and then maybe have some bullet points like we usually do. But I know that I can sometimes be annoying because I’ll be like, oh let’s just wing it.

So, how does that impact your process, Stacy?

Stacy Jackson: Well, like today’s episode . . . we are definitely winging it. We have, like, what? Several one-or-two-word points? But if we’ve taken time to, not script, but really outline the facts and the flow, then it really throws me off when you wing it. I’m like . . . . You’ll say, “what do you think, Stacy?”

I’ll be like, “I don’t know what to say because we went offer the tracks,” not that we’re reading, but just that I had a flow in my mind and Alanna. . .

Alanna Jackson: Right and I just kind of throw you off your game.

Stacy Jackson: Free-flowing, yeah.

Alanna Jackson: But I did learn from our very first episode, though, that including some research in what you’re doing does help the process . . .  to have some of those bullet points.

So, I’m not saying we should always just wing it with nothing, but sometimes, it’s okay to just have those combos with just minimum bullet points.

Stacy Jackson: Yeah, I agree totally, and I mean if you’re not able to wing it, especially when we get more guests on, it’s just going to be really boring, kind of, conversation. Or we may not be able to roll with the punches of whatever the guests might say, so you have to have that ability to wing it.

Alanna Jackson: Yeah, another thing that we learned is related to rehearsing. So, we have done some where we’ve rehearsed it all, and it was really good conversation. And then we got to the real thing . . . .  It was like, well, it’s not as exciting because we already have about it.

Stacy Jackson: Yeah, definitely.

Alanna Jackson: I think that has something that you want to think about maybe don’t rehearse the whole thing. But just kind of talk through the bullet points with whoever you’re going to be talking with.

Stacy Jackson: When do you think is the time to rehearse versus not rehearse? Like, obviously, we didn’t rehearse this. It’s just conversation.

Alanna Jackson: Right. So, what do you mean?  I don’t think I understand.

Stacy Jackson: When would you want to rehearse versus just getting online like we’re doing now through Zoom and just hashing it out? Like if it were really complex topic or . . . ?

Alanna Jackson: Yeah, maybe if it were really complex topic, that might be a good idea, and if you’re talking to, like, some technical SMEs and things like that.

Stacy Jackson: And what does SME mean?

Alanna Jackson: Subject matter expert.

But you know me I’m always good with just kind of winging it. I know it’s not the way to go all the time.

Stacy Jackson: No, but it’s good to be able to wing it.

How far in advance — now this is a trick question because I know how far in advance, we do research — how far in advance do you think we should be doing research? A lot of times we’ll just we’ll have a topic in mind, and then we’ll do some quick research the day of the podcast. Now with guests, you know, we’ll work on it a little harder.

Alanna Jackson: So, I think that you should probably do it maybe a week ahead if you can. I know that a lot of people just don’t have the time to do that. Like sometimes we don’t, so that’s why we do it the day of, but I think you just have to kind of figure out what works best for you and your schedule. And like you said the topic may require more research or if you’re meeting with a guest, when we meet with our guests, we definitely do more research upfront than just the day of or the day before when we do our own.

Stacy Jackson: I think, too, it depends on how well you know the subject matter. Like most of the things that we’ve talked about are things that we do day to day, and it was just a matter of researching some, you know, statistics and recent information.

Alanna Jackson: If it’s a completely new topic that we’re not familiar with, then I don’t think that we can just do it the day of or just a few minutes before and easily find what we need.

Stacy Jackson: Yeah, we’re not just phoning it in, people.

Alanna Jackson: Right.

Stacy Jackson: Usually on a podcast day when we put the research off until the day, it becomes an all-day, all-weekend effort for all the things that have to happen post-show recording.

Alanna Jackson: So, speaking of recording, what are some things that you’ve found that we’ve learned during the recording process.

Stacy Jackson: There’s several things. I think we’ve learned playing with Zoom with the original sound on and off has made a difference. A lot of people say it’s great to have that original sound [on], but with these new mics that we’ve recently purchased, apparently, it sounds terrible, which is weird because it’s supposed to be the better option.

Alanna Jackson: And it took us a while to figure out what the heck was happening. Like, why your mic was not sounding so good. And it was because you had clicked that — what was it? the natural button?

Stacy Jackson: Turn original sound on, and that’s in Zoom only. Yeah, so getting Zoom settings right again, if you listen to last week’s podcasts or this. . . .

Well, it’s this week’s as we’re recording, but it’ll be last week’s when you hear it. The podcast we did about webinars. We mentioned how our client, a person at our client, shamed us for not having better microphones because we had those omnidirectional mics. So now we have unidirectional. . . .

Alanna Jackson: Right. He met shame us for saying that we record our podcast on Zoom, too.

Stacy Jackson: I don’t know. I don’t think he’d be as shaming of that. Plus, people like Mario Martinez, and I think maybe Bernie Borges now — they record their webinars on Zoom. I know for sure Mario does.

Alanna Jackson: Okay, then we’re in good company.

Stacy Jackson: Yes, and one thing that Mario pointed out. . . . This isn’t something —  well, it is something we’ve done actually with our first guest.

[Mario] mentioned that he likes to have the guests be on video, and we actually did that when we interviewed Chad Nelson [about B2B branding].

Alanna Jackson: Yeah, I think that worked really well because you can see each other while you’re having the conversation, and it’s a little bit more engaging and makes the whole conversation kind of flow a little bit better.

Stacy Jackson: I agree. You and I don’t need to see each other, though. We’re not we’re not on video right now.

Alanna Jackson: We see each other every day.

Stacy Jackson: Yeah, we know each other. We’re related. So, another thing up [cross talk between Stacy and Alanna]

Alanna Jackson: Sorry. Go ahead.

Stacy Jackson: No, go ahead.

Alanna Jackson: I was just going to say another thing that with recording with Zoom that I like is that you can mute yourself, and then just hit the spacebar to talk.

So, if you have a “barketing” department, or maybe they’re not your barketing department, but they’re just your dogs — and they start barking or making noises. As long as your space bar isn’t hit, then you’re muted. So that’s a really nice feature when you have a lot of things going on for especially for those of us that work from home.

Stacy Jackson: Or if it’s allergy season, like I always sound scratchy throat if I need to clear my throat I can just be on mute and clear my throat and then start talking again.

Alanna Jackson: Right. So, the next thing . . .

Stacy Jackson: Wait.

Alanna Jackson: Go ahead.

Stacy Jackson: Another thing with recording that I think we’re both really starting to learn — because I don’t want to have to figure out everything in editing all the time — is to get our posture and microphones set up in a routine, consistent way each week so that our volume doesn’t vary so much.

Alanna Jackson: Are you saying that you don’t want to continuously adjust the volumes from one to one each time?

Stacy Jackson: And it’s not just from episode to episode. It’s from moment to moment because we move around so much away from our microphones. It’s learning to sit still and talk into the microphone and not just keep moving around and getting farther away or too close and trying to be consistent in our volume.

Alanna Jackson: Right, and while we’re talking about editing, you do pretty much all the editing. You’ve kind of blessed me with not having to do that. So, what are some things that you’ve learned regarding editing that might be helpful to others?

Stacy Jackson: Well, we have gone the path of least resistance with editing software, and I know if Darryl — you listen to this, you will be shaming me again in the future; but we use GarageBand. I know it’s consumer-level software, but that’s what we’re using. There are other tools that you know have a little bit more professional polish, but right now while we’re still in this learning curve I want to get my bearings with a tool that just comes with the computer already use.

Alanna Jackson: Right, and you’re already familiar with that tool. You’ve used it before, so it makes it a little bit easier, less of a learning curve than if you started with a brand-new tool and had to learn it all from scratch because we’re busy we don’t have time to just learn a lot of new things right off the bat.

Right, and I guess just things about editing or like trying to level out volume when we do move around and have weird levels of loudness or softness and using the controls to clean up sound. So, I’ve learned some different things there. Again, I’m not an expert by any means, but I am learning. And it’s something I would probably benefit from taking a class on podcast editing, but I hope. . . I hope the editing has come a ways.

I’ve learned to spot on that little graphical representation of our voices when we say “uh” and “um,” and

Alanna Jackson: We just say it a lot, folks, more than what you actually hear.

Yes. We say that a lot. One day my hand hurts so much from editing. I just had to stop. I’m like, “um” and “uh” are staying in.

Alanna Jackson: One of the things that, I guess it’s kind of part of the editing process, is doing the transcription.

Stacy Jackson: Yes.

Alanna Jackson: So, that’s something that you also include in that whole process of editing and getting it ready for publication.

Stacy Jackson: Yes.

Alanna Jackson: Are there things there that you’ve learned regarding getting the transcription done — except for when I talk really fast and then it makes up all these funny words for me?

Stacy Jackson: It does make up some crazy stuff for you sometimes — for me too. But when you get on a fast clip, it really comes out with some gems that I don’t keep in the transcript.

I’m using Descript for transcription. It’s a tool that you can pay a certain amount per month, and then use the AI transcription, or you can have humans intervene for you and give it the white glove treatment.

I’m not doing that. I’m giving it the white glove treatment myself. And sometimes it is a pain even after I’ve edited the audio file and upload it. It’s like you said Alanna. It’s instead of, “I want to land here,” it’s like, “I’m an island dear.” I don’t know. It’s crazy. So, that can be a bit of a pain.

Plus, the AI kind of either groups all the words said by one person into a big, big, long paragraph or it’s a bunch of short paragraphs that are just odd. Usually that the punctuation is pretty spot-on.

Alanna Jackson: Well, that’s good.

Stacy Jackson: Yeah, and it knows when to use the right version of “there” and “your,” so it is good with the grammar.

Alanna Jackson: That’s pretty good because most humans don’t know when to use the right version of those.

Stacy Jackson: Right?

Alanna Jackson: One thing that we kind of touch on during the editing pieces — how we like to say, “um” and “uh” and “so, yeah” — all those fun words that we repeat over and over throughout, are some vocal habits that just kind of suck.

We have worked on it. We’ve gotten better. We have gotten better because it. I think after the first or second podcast, you wanted to kill both of us. . .

Stacy Jackson: Yes

Alanna Jackson: because of all the editing you had to do and take those out. But I think we’ve gotten better, and it does when you go back and listen to it, you’re like, “man, I do say that but a lot.” Even when we interviewed our niece Kira. When we were listening to it, she’s like, “Oh my goodness. I say ‘like’ so much!” And it’s funny how you just don’t realize when you say certain words so many times until you actually listen to a recording of yourself.

Stacy Jackson: We both have a habit of saying, “kind of” as well. Like — and I just said “like”– we’ll just say, “you know blah blah blah, kind of like this.” And it’s like why? It’s not kind of it’s exactly like that.

Why are we saying, “kind of”???

It’s just a weird vocal habit. We’ve picked up over the years and the “so.” We do start a lot of sentences with so, and we even start a lot with “and.” Like we’ll say, “blah blah blah then and blah blah blah and blah blah blah.” It’s like, there’s got to be more graceful way to go from idea to idea than “and” every time.

Alanna Jackson: What’s funny is usually like in my writing, I don’t say, um, but I do start a lot of sentences off with “so.” I am bad with that.

So, I do carry it through to my riding with the “so” part.

Stacy Jackson: And you just said, “so, I do carry it through.”

Alanna Jackson: And there goes the dogs.

Stacy Jackson: And that’s another thing you’ve got to edit out.

Alanna Jackson: Yes, but we’ll just leave that in since you know, we’re talking about how that can happen, and I didn’t get myself today.

Stacy Jackson: Yeah, I’m not muting myself either since it’s just a. Free Falling, oh, we’ll probably get sued for that.

Alanna Jackson: You idiot.

So, the next . . . AH!

Okay, promotion.

Stacy Jackson: Did we get through it? Wait, there’s one more vocal habit that I can’t stand the both of us do. We’ll start out a sentence, and obviously, we’re collecting our thoughts because [LONG pause]

Alanna Jackson: Did we lose her?

Stacy Jackson: . . . there’s a really long delay. And that was an example that I will not cut out. And it’s not that big of an exaggeration either.

Alanna Jackson: I know.

Stacy Jackson: It drives me crazy, and we both do it.

Alanna Jackson: I know I do it because I I’ll just be thinking about something and . . . . Then just wait you’re just like wait for it, and then it finally comes, but I know that that is horrible for you and editing.

I’m sorry, Stacy.

Stacy Jackson: I think maybe going back to the point about rehearsals that maybe a rehearsal on your own is appropriate so that you think through what you want to say. Not memorize a script or anything, but that way you won’t be thinking on the fly all the time to come up with what you want to say next.

Alanna Jackson: Unless you’re talking to somebody like me that is wanting to wing it, and then I asked you a question and I throw you off your game because you’re kind of following that outline.

Stacy Jackson: No, I’m saying you need to practice.

Alanna Jackson: There we go. There it is. I know I probably do.

What about promotion? So, we promote it on . . . .  There I go again. We promote it on Twitter, LinkedIn, Facebook, and we put it on Quuu Promote.

So, why don’t you explain what Quuu Promote is for those that don’t know about it.

Stacy Jackson: So, Quuu Promote is a service that allows you to take advantage of their network of people who use their curated or managed social media service. So, people can opt to share different pieces of content that are in the Quuu content network. That has really gotten us a lot of visits to the individual episode pages and helped us pick up some different listeners.

We definitely need to build our audience further, and I will admit that in the beginning, we did not really make a big whoop about this podcast because we didn’t want everybody going, “Oh my God. Get a load of these chicks.” I mean, we didn’t know what we were really doing at the very beginning. So, we wanted to get a few under our belt before we really went crazy with promotion.

Alanna Jackson: Right. I think part of the promotion would also be kind of what we’re doing about with editing where you do the transcription, but you set up a page dedicated to each episode, right?

Stacy Jackson: Right.

Alanna Jackson: And that has the transcription. It has all of the links that we might talk about throughout the episode. So, like in this one will give a link to Zoom, I guess, and Quuu, maybe the Samson mic since we mentioned those things.

So, all the different things that we might talk about throughout the show you add links to all the things, so maybe talk through what you do when you set up the page and kind of give our audience an idea of if they want to do a podcast themselves, some ideas on what they might do. . .  because we use that individual page to promote on social. We don’t just use our like iTunes link or anything like that. We actually use the page so that they can get all the information all in one place.

Stacy Jackson: Yeah, what we do is we’ll take . . . .We have our site on WordPress, and we’ll just set up a post page for the individual podcast episodes, and I’ll take the Anchor player and embedded it at the top, put a little description about what this episode is about along with a button below that where people can click it and then go to their preferred podcast service to listen to the show if they want to do that. Then below that is the “show notes” section where I cover the points that will be in that day’s show and then any links any additional resources. And then below that is where the transcript lives, and we’ll add some “click to tweets” throughout and put links in there to any anything that’s interesting or has relevance to that conversation that we had on that day’s episode.

And it does help with SEO. We do internal linking where appropriate throughout those transcript pieces, and then link out to other people. And then all that content helps improve our visibility online.

Alanna Jackson: Yeah, so I think those are all really good things that if you’re wanting to do your own podcast that you should, kind of, incorporate into your process and especially having those individual pages because it is it drives me crazy when I go to a podcast page where they have all of them listed in one place and I want to share a certain episode. And it’s not always easy to understand how you share just a specific episode when they’ve got them all listed there. So not everybody understands that the proper way to do that, and it can be frustrating for people.

Couple other things to mention that we do to promote the podcast. I have a Flipboard magazine that I curate called Marketing Is a Girl’s Best Friend, and I’ll flip each of our episodes into that. We will start . . .

Alanna Jackson: I thought I was your best friend.

Stacy Jackson: Well, yes, you’re my second-best friend.

Yeah, and then we’ll also begin promoting it a little heavier in email newsletters. Again, we’ve been a little shy about how far we wanted to go. We’ve really picked it up lately as far as the push behind promotion.

We’ve even begun adding little banners and links to our individual email signatures.

Trying to think if there’s anything else we’ve been doing, Lane. We’ve had Sniplys that send people to the podcast pages, too. If you’re not aware of what a Sniply link is, you will find one in our show notes as well as a link to Snip.ly.

And we’ve also used Rebrand. No, not Rebrand — Replug and Jot URL to do similar things, too.

Alanna Jackson: Yeah, those are really cool things because if you’re sharing . . . . Say you’re sharing someone else’s content, like a piece of curated content. Then you can add your Sniply right to that and when they go to the link, your little branding will pop up where ever you position it to pop up, and then they can click on it. Go right to your podcast. It’s really cool stuff that you can do.

Stacy Jackson: Yeah.

Alanna Jackson: So, let’s talk guests.  What Is the best way to find guess do you think?

Stacy Jackson: Obviously, family members [laughter] if there’s a relevant reason to have a family member on. We’re both sisters, and we interviewed are nice one day to talk about how Generation Z uses social media and online tools.

Ask your friends that are in your network who have a . . . . Not just any friend, but like our friend Chad Nelson who is a B2B technology branding expert. He was more than happy to get on the episode with us, and we were very thankful to have him as our first official guests.

We’ve reached out to some past and current clients who are interested in participating, and we’ve just actually had people reach out to us.

Why don’t you tell [us] about the first guest will be interviewing who did that?

Alanna Jackson: That would be Liam Martin from timedoctor.com, and his marketing team actually reached out to us and asked if we would be interested in having him on our show. And we were like, “yeah, let’s do it.” And so, we’ve got a scheduled show with him coming up in the next two weeks, I believe it is.

So, we welcome anybody that wants to come on and talk about B2B marketing or if you have some ideas for small to mid-sized businesses that focus on B2B, then we would love to have you reach out to us and let’s talk about what your ideas are and if it would be a good fit for the show.

Stacy Jackson: Yeah, definitely. That’s another thing I find myself saying a lot. Yeah and definitely. And exactly.

Alanna Jackson: And apparently, I do too because I think you told me.x

Stacy Jackson: Yes. That’s what we say in response to each other after we say something. It’s like the Yeah, Definitely Show. In fact, we looked into renaming our podcast, “So, Yeah,” but somebody already has that.

Alanna Jackson: So, they must do that a lot as well.

Stacy Jackson: Right? And actually, we weren’t going to talk about it, but we are . . .  might as well bring it up. We have talked about rebranding our podcast. Marketing Mix — it’s a fun name, but, you know, it’s a generic marketing term and people have used that term in the past on now-defunct shows, and there may even be current shows that are using that name.

So, we even though we researched it, things come out of the woodwork that you don’t always find when you’re first excited and starting a project like a podcast.

Alanna Jackson: Right.  One thing I wanted to jump back on for the guest is something that I do with one of our clients because I helped with some of their social stuff, and when someone makes a comment on one of the company posts or maybe they’ve posted something in tagged [the client] in it and it’s a topic that I’m like, “oh, that’s an interesting topic.” I’ll let the person at the company know. I’m like, “Okay, so this might be a good podcast topic, and this might be a good person to have as your guest because they seem very knowledgeable on this topic.”

So, pay attention to what’s happening in that social network that you’ve had . . .  that you have for your company or for your individuals because you might just not even think that that’s a place where you should be finding people, but it is. Whoever is joining you in conversations on social are great potential candidates for your podcast, your webinars, all the different things that you have going on where you might need a guest.

Stacy Jackson: So, what else, Alanna, have we learned through this process? What have you enjoyed the most and what have you disliked the most?

Alanna Jackson: I enjoy just talking and having a conversation.

Stacy Jackson: Spilling the tea?

Alanna Jackson: Yes. I just like having a free-flowing conversation. I know that that’s not always the best way to do it, like we said, but I just like to talk and have that conversation.

I think it’s just more fun than having someone read everything to you that they’re going to be going through on a podcast because, you know, there are those out there.

Stacy Jackson: Yeah. Yeah. I really don’t mind — I know you keep making the point that I hate winging it, but I don’t mind winging it. Like today, even though we made a list of points, we’re winging every bit of it.

It’s just the ones where I want to build a up to a point, and we try to wing it — or you do — and it’s like what the heck am I supposed to say to that.

Alanna Jackson: Or that I didn’t say something that you wanted me to say and then we have to go by right order. I get it and I’m not saying that you absolutely hate winging it, and I if I came across that way, please forgive me audience. That’s not what I meant.

I just mean I personally would prefer just like a word or two, and then I just winged it from there. But it is good to have some of those points laid out so that you don’t miss those, and then you go back you’re like, “Oh, I really have forgotten to say that,” so I completely get where you’re coming from as well with having those specific bullet points.

Which I think the bullet points definitely are good, but I don’t want like I don’t want to have five sentences in a row where I have to try and make sure I get something, you know what I mean?

Stacy Jackson: Right.

So, you don’t even like having several bullet point facts in a row?

Alanna Jackson: No, I don’t mind that.

Stacy Jackson: “I just I just I just don’t pay attention to it.”

Alanna Jackson: There you go. That’s what it is. But that’s why you’re here. That’s why we’re good team because we balance each other out.

Stacy Jackson: That’s true. As far as what I like best about this whole endeavor. I like learning things because even though a lot of these topics are things that we do day-to-day, getting a refresh on some of the most recent stats when we do a little research getting those details —  and I know research isn’t your favorite part of it, but it is one of mine–  and just sometimes you pick up on different ideas even when you’re researching something that you know pretty well.

So, I like the learning aspect.

Alanna Jackson: That’s true.

Stacy Jackson: And as we get into more opportunities to speak with guests, I think that’s fun because you know, we’re probably never going to make a lot of money on this podcast, but we are building our networks. We’re learning from new people. We’re making new connections. Maybe business will come out of some of these. Maybe not. But even if it doesn’t, we’ve probably made a good connection that will enhance our social network, enhance our learning, and just, you know, be a nice colleague to have for the long run.

Alanna Jackson: Yeah, and I think, too, as long as some we’ve helped somebody with one thing at least, then I’m good because there

Stacy Jackson: Helping people? What?

Alanna Jackson: But I think that there are so many different things out there, and you can get overwhelmed and I think with us breaking things down and giving tool suggestions. . . . I think it you know, we’re here to help each other out, and I think that that’s one thing that I really like as well.

And I am looking forward to talking to more guess because it is interesting to learn maybe how they do things on their end, and you can learn something new that maybe you can apply to your company or if you’re an agency, to your clients.

Stacy Jackson: And I think that if you look at our corporate values page, our company values page, we definitely are all about helping people, so doing a podcast is just a natural extension of that.

We do like to help people. We’ve even helped clients’ kids with their homework. I mean, come on, how many other service providers going to do that?

You know, you got a kid in college with a marketing or communications project? I’m your girl to interview.

Alanna Jackson: And you’ve done a couple of those.

Stacy Jackson: Yes, I have.

Alanna Jackson: As far as things you don’t like. . . is there anything you haven’t liked?

Stacy Jackson: Yes.

Alanna Jackson: Editing?

Stacy Jackson: I know we could pay someone to do that but while it’s still a baby podcast, I don’t want to invest in that. Maybe we should. But I do hate editing. I hate editing. I hate handling the transcription, but I know they’re necessary, and they’re important.

Alanna Jackson: I mean, it doesn’t bother me that much because I’m not doing it.

Stacy Jackson: I also hate that neighbors decided to bring in industrial equipment to work on their yard on some recording days. I think, it’s like, “What is going on? We live in the suburbs. Why do you need a farm tractor out there?”

Alanna Jackson: I hate that, too, and I get it. You’re getting things done to your house, and we work from home. So, it is what it is, but it still is annoying.

Stacy Jackson: Probably because we record on Fridays and whoever is doing it took the day off on Friday afternoon to get this done. It’s like we need to change our record day.

Alanna Jackson: Something to think about.  So, anything else that we want . . . .

Stacy Jackson: Did you say what you don’t like?

Alanna Jackson: Probably not. I think what I don’t like the most is probably just the prepping. A lot of times when we have to do a lot of prepping, it’s like ‘ugh’ because you’re

Stacy Jackson: You should have seen her face this weekend when I asked her she wanted to record our podcast on Sunday. That look! Even though she said, “It’s fine.”

I could just tell. I’m like let’s just don’t do it. If it ever becomes this terrible, we don’t need to do it.

Alanna Jackson: But you know, sometimes — I know that we are business owners — but sometimes you got to take a day off. That’s all I’m saying is.

Stacy Jackson: That’s true, and plus we had a good reason to push this week’s podcast so that we could recap the things we talked about with VanillaSoft in our webinar last week.

Alanna Jackson: I guess sometimes I just feel like, for the prep part, like Homer Simpson used to say, “Can’t someone else do it?”

Stacy Jackson: Whereas I am a working machine.

Alanna Jackson: You just hand it to me, and I just go with it. But you like doing all that kind of stuff.

Stacy Jackson: I’m very geeky, and that’s why a lot of this doesn’t seem like work. I like to learn how to do a podcast or use marketing automation software, whatever, so this kind of stuff is fun to me.

Alanna Jackson: Yeah, if you want to know about any new tools or anything like that, Stacy is typically the go-to. She . . . I get so many invites on new tools that she’s testing out, and I’m like, “Do I need to accept this? Are we going to use it? What’s happening?

So, if you ever have a question about some kind of marketing tool, she’s probably tried it and can tell you about it.

Stacy Jackson: Or if I haven’t, I can’t wait to hear about it so that I can go try it, and then I’ll tell you all about it.

It would be nice if we got some people to just give us some free software for me to try. I’d love to do it several episodes about that.

Alanna Jackson: So, hey, if you’re out there. Who needs a Sunday, right?

That is actually fun for you, though.

As far as podcast, I think that that’s. . . .  We’ve covered most everything share some knowledge on what we’ve learned, what we like, what we don’t like, and things like that.

Stacy Jackson: Should I not edit this episode? At least not heavily, so it’s more authentic and free-flowing?

Alanna Jackson: Yeah. Let’s give it a listen and see how many bad things we did before we decide that.

Stacy Jackson: Well, you know, I think some of it we keep in, so people see.

Alanna Jackson: Oh, yeah. Be authentic. like Keenan.

Stacy Jackson: Right. I love Keenan, by the way. If you don’t know who he is, we’ll put a link to him in the show notes. He does use some salty language, but he’s a good authority on different sales issues.

Alanna Jackson: Right and he’s engaging. I mean, he’s just so energetic on his videos and stuff like that. Yeah. I just I like watching.

Stacy Jackson: I know he makes me feel like, “Man, I could go do it.”

Alanna Jackson: So, check him out.

If you want to check us out, you can check us out on Twitter find Stacy at @stacy_jax, and I am on Twitter at @alanna_jax. And you can look both of us up on LinkedIn and connect with us. Give us your thoughts on the show.

And if you have any ideas on topics, or if you want to be on the show to talk about some B2B marketing stuff, let’s do it. Just reach out to us and we’d love to hear from you.

Stacy Jackson: And don’t forget you can use that anchor app to leave us a voicemail and we might include your audio on the next show, but you have to do it through your smartphone app for anchor.

Alanna Jackson: That’s right. So, until next time.  We will see you later.

Stacy Jackson: Bye!


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