Stacy Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Stacy is a co-host of The B2B Mix Show podcast. You can follow her on Twitter at @stacy_jax and connect with her on LinkedIn (linkedin.com/in/stacyjax).

 

Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.

Source: searchengineland.com

Do you ever wonder if the folks at Google just sit back and laugh as many in the SEO world go nuts after each announcement about anything that affects/potentially affects rankings?

While there are “non content” things to consider when optimizing your site — back links (natural acquisition of good ones, removal of bad ones), architecture, alt tags, etc. — just remember that Google is focused on user experience. A great experience in search means quality, relevant content shows up first — not overly optimized pages.

Take time to focus your content marketing efforts on quality — not just “optimization.”

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