Season 1, Episode 3
Is Your Marketing Automation Platform a Glorified Email Solution?
Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect, and we mean it.
In episode three of The Marketing Mix, Stacy and Alanna cover marketing automation and inbound marketing technology and how you need to respect the tech. Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren’t fully utilizing the platform, you aren’t getting a return on your investment.
In today’s show, we’re covering what you may be missing out on if all you do is use your marketing automation solution for emails and contact capture through forms. Yeah, we are primarily talking about HubSpot (disclosure: we’re a HubSpot Partner Agency), BUT you can likely find similar features in marketing automation platforms.
Join us to hear the martech lovefest as we chat about:
- Landing pages and forms (including discussion of hidden fields and progressive profiling)
- Live chat and chatbots (plus Slack integration)
- Call-to-Action buttons
- Dynamic content personalization and customization
- Contacts and lists (including static and active lists)
- Reports and analytics (including using Prospects data)
- Workflows (and several ways to use them)
- SEO strategy/topic cluster module
- Integration with CRM and ticket desk technology
Trends are always changing, but one thing is certain for all companies, a digital presence is necessary. Whether consumers are looking for a brick-and-mortar or digital solutions, for 68% of B2B buyers, they prefer to research independently online before engaging with...
Ever wonder how you can improve your brand’s visibility? Maybe it’s time to focus on building executive visibility and employee advocacy into your marketing strategy?
The marketing technology space has grown tremendously leaving some experiencing martech overload. So, what does a marketer do with too much of a good thing?
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