How SEO Processes Are Changing in 2019
SEO processes change every year and 2019 will be no different. Here’s what we expect to change in the world of SEO next year and what you can do about it.
Are you keen to cash in on the latest SEO trends?
Search Engine Optimization (SEO) is changing the face of marketing.
With a solid SEO campaign, every business owner can capitalize on the 40,000 search queries Google processes each second.
Yet SEO can be a tricky thing. Google is always changing up its algorithms, for one thing. And keyword popularity shifts with the tide of consumer preferences.
A savvy digital marketer thus knows that keeping up with SEO processes is vital to a successful strategy.
In this post, we cover what you can expect to change in the world of SEO–and what you can do about it.
Read on for insight!
What is Search Engine Optimization?
People use search engines every day to find answers, locate information, and purchase products and services.
Search Engine Optimization (SEO) is a digital marketing technique that takes advantage of this search engine traffic.
More specifically, it can make online content more visible–ideally in the first page of results where users are most likely to click.
A typical SEO campaign involves optimizing your content for keywords your ideal customers are likely to type into Google. But keywords aren’t everything when it comes to SEO.
Other things can influence your Google ranking. These include your domain authority, a metric based on the number of external links to your site.
The quality of your content can also impact ranking. Read more about what can influence SEO by visiting Google’s SEO starter guide here.
The good news about SEO is that any business owner can tackle it. But it’s also possible to outsource.
SEO Processes 2019
SEO will always be evolving, given the nature of search engines and consumer preferences. So what SEO trends should you look out for in 2019?
Here are a few noteworthy updates.
1. Mobile-First Indexing
Google will soon be analyzing the mobile version of your online content when assigning rankings. This doesn’t mean that it will only look at the mobile version of your content.
Desktops matter, too, but Google will be crawling sites to see if they are mobile-friendly.
A mobile-friendly site is one that is responsively designed, meaning that its content adapts to whatever device is accessing it. It should also load all media quickly and be easy to navigate.
What You Can Do About It
Ensure that your site is responsive to mobile, first and foremost. Also be sure to take steps to guarantee a positive experience for all mobile access of your site.
This means boosting page loading speed. You can test your current loading speeds via PageSpeed Insights.
PageSpeed Insights will also give you tips for boosting loading speed, including optimizing image size.
Make sure that all of your media is optimized for mobile use, too. This is especially important if your site includes a lot of key images and video content.
2. High Standards for Content
In its steps to a Google-friendly site, Google specifies that site owners should “give visitors the information they’re looking for.”
This information should be high-quality, relevant, and clearly conveyed. Anything that fails to meet this bar may not achieve a high Google ranking.
This isn’t necessarily a new trend. However, standards for higher quality content are rising. Google is getting pickier, and so are consumers.
The more nuanced, insightful, and helpful your content, the better. Visitors are less likely to visit your site if its full of “stuffing:” fluffy, irrelevant content.
What You Can Do About It
A lot of SEO marketers turn to professionals to help them meet Google’s standards for content. It can be invaluable to hire a content developer or web copywriter in this regard.
Others find aid simply in doing a bit of research. Brushing up on Google’s steps to a Google-friendly site can’t hurt, for example.
The same goes for visiting sites that have visit-worthy content.
Video content is also trending right now, and it’s likely to keep trending in years to come. Implementing some intelligent multimedia on your site could help you keep up with this SEO trend.
3. Amazon is Making Headway
A lot of marketers assume that Amazon has nothing to do with Google.
But think about it this way. Consumers navigate to Amazon the same way they navigate to Google: with the goal of finding something.
They type a keyword into Amazon’s search bar, one that approximates the product they are seeking. Then they browse results, choosing the ones that best match their desire.
If you sell products on Amazon–or could feasibly do so–it’s time to treat Amazon like a search engine.
This is one of the biggest changes in SEO processes to expect in 2019. It will now be possible to optimize product descriptions and listings to earn higher Amazon rankings, boosting the odds of a sale.
What You Can Do About It
If you are an Amazon seller, make sure you are doing thorough keyword research before crafting product descriptions and thumbnails. You can use Amazon’s search bar to assess what types of keywords your customers may be using.
Make sure you are optimizing all Amazon product descriptions for these keywords. Don’t forget to upload high-quality images with ALT text descriptions, either.
And be sure to monitor and respond to Amazon reviews. You can easily optimize responses for certain keywords, too.
SEO Guide: Final Thoughts
A solid SEO campaign can boost your online visibility and help you earn the traffic you need. As you go about honing your optimization strategy, be sure to keep tabs on next year’s SEO processes.
For one thing, Google is starting to assess mobile versions of content, which means that you need to make sure your mobile game is on point. The more mobile-friendly your site is, the more likely you are to earn a high ranking.
Amazon is also becoming the new product Google. If you are an Amazon seller or have an option to sell your products on this site, consider implementing SEO practices in how you market your wares.
Lastly, standards for high-quality content remain high. Make sure you are delivering the content both Google and your customers find relevant.
At Jackson Marketing Services, we are here to help you take your digital marketing strategy to the next level. Start a conversation now to learn more about how we can help with SEO!