Stacy JacksonStacy Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Stacy is a co-host of The B2B Mix Show podcast. You can follow her on Twitter at @stacy_jax and connect with her on LinkedIn (linkedin.com/in/stacyjax).
This information should be high-quality, relevant, and clearly conveyed. Anything that fails to meet this bar may not achieve a high Google ranking.
This isn’t necessarily a new trend. However, standards for higher quality content are rising. Google is getting pickier, and so are consumers.
The more nuanced, insightful, and helpful your content, the better. Visitors are less likely to visit your site if its full of “stuffing:” fluffy, irrelevant content.
What You Can Do About It
A lot of SEO marketers turn to professionals to help them meet Google’s standards for content. It can be invaluable to hire a content developer or web copywriter in this regard.
Others find aid simply in doing a bit of research. Brushing up on Google’s steps to a Google-friendly site can’t hurt, for example.
The same goes for visiting sites that have visit-worthy content.
Video content is also trending right now, and it’s likely to keep trending in years to come. Implementing some intelligent multimedia on your site could help you keep up with this SEO trend.
3. Amazon is Making Headway
A lot of marketers assume that Amazon has nothing to do with Google.
But think about it this way. Consumers navigate to Amazon the same way they navigate to Google: with the goal of finding something.
They type a keyword into Amazon’s search bar, one that approximates the product they are seeking. Then they browse results, choosing the ones that best match their desire.
If you sell products on Amazon–or could feasibly do so–it’s time to treat Amazon like a search engine.
This is one of the biggest changes in SEO processes to expect in 2019. It will now be possible to optimize product descriptions and listings to earn higher Amazon rankings, boosting the odds of a sale.
What You Can Do About It
If you are an Amazon seller, make sure you are doing thorough keyword research before crafting product descriptions and thumbnails. You can use Amazon’s search bar to assess what types of keywords your customers may be using.
Make sure you are optimizing all Amazon product descriptions for these keywords. Don’t forget to upload high-quality images with ALT text descriptions, either.
And be sure to monitor and respond to Amazon reviews. You can easily optimize responses for certain keywords, too.
SEO Guide: Final Thoughts
A solid SEO campaign can boost your online visibility and help you earn the traffic you need. As you go about honing your optimization strategy, be sure to keep tabs on next year’s SEO processes.
For one thing, Google is starting to assess mobile versions of content, which means that you need to make sure your mobile game is on point. The more mobile-friendly your site is, the more likely you are to earn a high ranking.
Amazon is also becoming the new product Google. If you are an Amazon seller or have an option to sell your products on this site, consider implementing SEO practices in how you market your wares.
Lastly, standards for high-quality content remain high. Make sure you are delivering the content both Google and your customers find relevant.
At Jackson Marketing Services, we are here to help you take your digital marketing strategy to the next level. Start a conversation now to learn more about how we can help with SEO!
Wow! These two know what's going on! Just when I thought marketing may not be as helpful to me, I found myself hooked! These ladies have relevant topics and they're just interesting to listen to.
Expert B2B marketing insights with some sisterly banter
by meaghmL from United States
I love listening to the B2B Mix Show and hearing tips and best practices from leaders in B2B marketing! Alanna and Stacy are great hosts and make me feel like I'm sitting in the same room with them and their guests. It's fun to hear them play off of one another during their interviews too. The sisterly love is real!