Are You Prepared for the Potential Changes to Social Media in 2016?

Don’t let changes to social media sneak up on you! Check out this post from Marketing Land and learn more about the five major changes that Timothy Carter has identified as ones to watch. He covers organic reach via social, audience targeting, VR and more!

5 major changes that could revolutionize social media this year

In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your game or get outpaced by the competition. In no arena is this more pressing or evident than in social media.

New Player in the Live-Stream App Space

Google is ready to take on Periscope and Facebook Live with its upcoming YouTube Connect app. Where do you think your live-streaming future lies?

Google is building YouTube Connect, a livestreaming app to take on Periscope

Google has quietly been building a new livestreaming app called YouTube Connect, VentureBeat has learned. This service highlights the company’s efforts to double down on live video while also placing it in a position to compete directly against Twitter’s Periscope and Facebook Live. YouTube Connect will be available on both iOS and Android devices.

Don’t Spread Yourself Too Thin – Pick the Right Social Platforms

This past week, Hootsuite provided an excellent blog post that helps marketers understand the demographics for each major social media network. Instead of trying to be everywhere, use this handy guide to help you pick the right social networks to engage with your audience and prospects.

The Top Social Media Sites That Matter to Marketers

While preparing for a recent dinner party, I visited my local overly-priced grocer with the intention of purchasing a few items for a cheese board. Getting cheese from “the nice part of the store” was novel enough for this gal, until I got there and realized the overwhelming amount of dairy at my disposal.

Still Not Using LinkedIn Publisher? Why Not?

If you need to reach a B2B or high-end consumer audience, you should really start using LinkedIn Publisher. Check out this post from Viveka von Rosen on Social Media Examiner to learn how to put LinkedIn Publisher to work for you and your business.

5 Ways to Use LinkedIn Publisher for Business : Social Media Examiner

Looking for a way to promote your business to a professional audience? Have you considered LinkedIn Publisher? Using a few simple tactics, LinkedIn Publisher can support business owners in their efforts to get more referrals, leads, and sales. In this article you’ll discover five ways LinkedIn Publisher can help you grow your business.

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