With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways.
Has “like-gating” been a tactic for your business to gain new fans on Facebook? Time to change strategies! Facebook has banned the practice of requiring a “like” to access premium content or as an entry into a contest.
Regarding your Facebook engagement, it’s time to:
- work on creating great content that your audience wants to engage with and share.
- consider paid Facebook ads to get in front of more potential fans.
- Consider whether or not Facebook is the right platform for your business.
Has your business depended on like gating? What will you do now?