Facebook Puts Ban on “Like-Gating”

Stacy JacksonStacy Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Stacy is a co-host of The B2B Mix Show podcast. You can follow her on Twitter at @stacy_jax and connect with her on LinkedIn (linkedin.com/in/stacyjax).

With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways.

Source: www.clickz.com

Has “like-gating” been a tactic for your business to gain new fans on Facebook? Time to change strategies! Facebook has banned the practice of requiring a “like” to access premium content or as an entry into a contest.

Regarding your Facebook engagement, it’s time to:

• work on creating great content that your audience wants to engage with and share.
• consider paid Facebook ads to get in front of more potential fans.
• Consider whether or not Facebook is the right platform for your business.

Has your business depended on like gating? What will you do now?