Expert Advice for Your Influencer Marketing Program

by | Oct 7, 2016 | Social Media, Strategy | 0 comments

If you want to break through the digital chaos your customers face these days, you need to consider building your influencer marketing program. This may mean building relationships with influencers informally, or you could pursue a formal brand ambassador program that includes both influencers outside your company as well as influential employees. I’ve compiled several articles, tools, videos, presentations, and more to give you some great ideas from experts around the web when it comes to influencer marketing. Check out these resources. Which ones sound good to you?

Influencer Marketing & Employee Advocacy Articles

How to Build a Brand Ambassador Program That Gets Results – ClearVoice

This guide gives you the tools and insight you need to launch your own brand ambassador program, boost awareness of your company and drive sales. Word of mouth has always been important to brands, but it hasn’t had the widespread, palpable impact on business like it has today.

3 reasons to incorporate branded communities into your social business plan | SmartBrief

As social media platforms have matured, the ability for brands to easily reach prospects and create customer communities evolved. As you all know, the Wild West days when it was easy to reach thousands of customers for free are over, but that’s not to say there are no longer opportunities and benefits to social media.

Help Your Happy Employee Advocates Share Your Story

It was only a few years ago that corporate HR departments were scrambling to issue social media policies to govern what employees were allowed to say on social media about their employer. Many policy were so restrictive that employees were uncertain if they could even reveal the name of their employers.

Adidas on redefining influencer marketing through dark social

Adidas is hoping to change the face of influencer marketing with the launch of Tango Squads, communities of hyper-connected football obsessives operating on direct messaging apps such as Facebook Messenger, WhatsApp and Line. Named after one of Adidas’ first footballs, the Tango Squads are groups of socially savvy 16-19-year-old football content creators living in 15 key cities worldwide.

5 Deadly Myths About Influencer Marketing

Admit it: It would be amazing to have a famous influencer -the kind with millions of followers-promote your application. Your app needs exposure. You want a huge amount of downloads. The usual strategies everyone uses-mobile ads, social media, content marketing-aren’t working as well as they used to. But influencer marketing is timeless.

Influencers Are The New Brands

Influencers are the new celebrity endorsements. According to MuseFind, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.

Influencer Marketing & Employee Advocacy Podcasts

The Rise of the Hootsuite Ambassador Community Podcast

Hootsuite has mobilized their product advocates around the world through their Ambassador Community resulting in strong relationships with product advocates and significantly expanding Hootsuite’s reach. Mel Attia, V.P. of Marketing at Vanilla Forums, joins me again as co-host on this episode as we uncover the impact the online community of advocates is having on Hootsuite’s business.

How to Build Long-Term Relationships Between Influencers and Brands

True or false: If you don’t become an overnight success, you’re not a talented influencer. False! Creating a following and successful career as a blogger and influencer takes time. You have to find your speciality, create a ton of content, reach out to brands, and follow through to deliver on your promises.

Influencer Marketing: How to Work With Influential People : Social Media Examiner

Do you reach out to influencers? Want to create good relationships to increase your visibility and get more customers? To learn how to work with influencers, I interview Doug Karr. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner.

How to Deliver Business Results through Employee Advocacy – Social Business Engine

Julio Viskovich, V.P. of Marketing at rFactr, has worked with many brands to develop employee advocacy programs that deliver tangible business results. A Forbes Top 30 Social Media Influencer, Julio is passionate about helping organizations empower employees to have human-to-human engagement while delivering the right message at the right time.

Tune In Weekly to Influence Pros: a Podcast for Influencer Marketing

Influencer marketing is a multifaceted strategy that has helped hundreds of brands across categories connect with their consumers in a familiar way. The industry is filled with interesting perspectives from marketers who are using the strategy in unique ways. We’ve learned that influencer marketing works, but we still wonder: How does it work for other brands?

How Vodafone Dials Up Employee Advocacy, with Kimberley Harcombe

Vodafone. The world’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practise what you preach. So who they gonna call? Employee Advocacy. I’ve had a chat with Kimberley Harcombe of Vodafone UK to get the inside scoop.

Podcast: What Is Influencer Marketing? | Cision

Your brand has a social media presence, blog, newsletter, paid ads…the works. So why don’t your messages reach your target audience? They aren’t listening to you, they’re listening to influencers. According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”

Influencer Marketing [PODCAST]

his podcast discusses influencer marketing and offers ideas marketers can use to tap influencer expertise to grow brand awareness.

What is Influencer Marketing? [Podcast]

Today on the Ask Me About Email Marketing podcast, we’re covering a hot topic in digital marketing – influencers. It seems like 2016 is the year of content curation and influencer marketing. Most annual prediction posts claimed these two areas of focus as important trends to watch.

Should you be Doing Influencer Marketing? (Podcast)

Of course, I’ve written oodles of content on this topic. Recently I had the privilege of chatting with the guys at Grow the Dream about influencer marketing and the podcast that resulted from our talk is amazing. Check it out and let me know if you have questions or want to weigh in on any of these influencer marketing topics.

Influencer Marketing & Employee Advocacy Videos


Influencer Marketing & Employee Advocacy Tools

Content Marketing Tools: Trending Content Discovery & Creation

Advanced content discovery meets influencer identification for the most powerful content marketing tool on the web. Search now to find your next great idea and the voices aligned to it. Inside the Content Studio So far, the platform’s been easy to use as a writer.

Klout | Be Known For What You Love

Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.

BuzzSumo: Find the Most Shared Content and Key Influencers

BuzzSumo allows you to discover the most shared links and key influencers for any topic. It’s free to use and you can run a search in seconds!

Trapit – Social Selling & Employee Advocacy Software

Trapit increases sales revenue and brand reach by making it ridiculously easy for businesses to engage in social selling, employee advocacy, and content curation.

Inkybee – Simple, smart blogger outreach

Simple, smart blogger outreach

Followerwonk: Tools for Twitter Analytics, Bio Search and More

This is likely due to an issue with your billing information. Please update the billing information you have on file for immediate reactivation.


SocialChorus is the only employee communications platform for complex, distributed workforces trusted by 12 of the Fortune 100

Link Building and Digital PR Tools – BuzzStream

BuzzStream is web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.

EveryoneSocial: Employee Advocacy & Social Selling Software

Platform used by leading marketing, sales, and hr teams to support their employee advocacy and social selling programs.

Social Media Management Platform | Tracx

Tracx provides enterprise social media management software that breaks social out of its silo and enables organizations to build their brand and intelligently interact with key audiences.

Crowdfire – Social Media Engagement App for Twitter & Instagram

Looking for a Social media engagement tool to grow? Crowdfire is one of the online marketing tools where you can have social media strategy and marketing plans.

Influitive, the advocate marketing experts

Namely Finds Hidden Advocates, Growing Their References 10x Read the eBook “I can’t do my job without Influitive. I’ve been able to scale our team, resources and metrics 10X this year.” Read The Case Study Danielle Camara Senior Manager, Customer Marketing at Marketo “Advocacy used to be a ‘happy accident.’

Pitchbox – Influencer Outreach & Content Marketing Platform for Brands, SEO Agencies, Growth Hackers

Where do your buyers go to learn about what’s new, what’s hot and what everyone’s talking about? Pitchbox helps you generate buzz for what you sell, improve your SEO, get your product noticed, snag reviews and recommendations from the mavens your buyers trust, and bring motivated buyers to your site.

Blogger Outreach Program – Hire and Find Bloggers with BlogDash

Find, engage and pitch to bloggers – All in one place! Use our Blogger Outreach program to filter through 200K+ bloggers by keywords, categories, Klout score, Gender, location, and much more!

Discoverly ( – Put Social to Work

A tool to navigate your social data, making you more productive personally and professionally

Influencer Marketing that matters – Traackr

Traackr is the leading influencer management platform. We help you manage, validate, measure, and scale influencer marketing programs built on relationships.


I just signed up for IZEA’s Creator Marketplace. Monetize your tweets, photos, videos and more by working with brands you love.

Influencer Marketing Automation | TapInfluence

We already know that consumers own the buying journey and we as marketers are constantly playing catch up. If you want to stay relevant to today’s consumer, you have to play by their rules. Enter influencer marketing, the newest and highest performing proven channel in the marketing mix.


Buy sponsored content and native advertising on blogs with a guaranteed audience. Get unique stories written about your brand.

World’s Leading Referral Program Software – Ambassador

Ambassador, the world’s leading referral program software, makes it easy to drive, track, scale, and manage referrals. Let us help you increase your revenue.

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