Anyone with an internet connection and basic writing skills to can broadcast his or her message to the world, and a blog is one of the most common outlets for sharing ideas and marketing to customers and prospects. It can be inexpensive and relatively easy to start. That’s why there is so much competition for readership. WordPress.com alone reports that over 400 million people view almost 20 billion of its pages per month as of August 2015 (source: https://wordpress.com/activity/). Additionally, WordPress says there are over 56 million new posts generated per month and over 53 million comments. Those are mind-boggling numbers that are hard for anyone to wrap their heads around.
While you may not be competing in the same niches or industry verticals as all those blogs, that’s still a lot of noise. Unless you are blogging on an extremely niche topic, some of that noise is going to be overlapping with the buzz you are trying to generate on your own blog. That leads to the question: how do I generate traffic — especially qualified traffic — to my blog.
All your great content and calls to action are going to waste if you aren’t able to generate visits to your site.
- Reach potential customers. A higher volume of targeted traffic means you increase the chances of reaching your ideal reader or potential customer.
- Build community and relationships. Increasing your traffic and growing your readership means more opportunities to engage with your customers and potential customers. You can grow your community with your blog, and use it as the foundation for building relationships with your audience.
- Increase your credibility. A blog with a significant amount of visits is seen often seen as more credible and a better authority than sites with less traffic. Credibility is important to people who are looking for trustworthy information online.
- Generate leads. When you are generating more traffic with your blog, you can use calls to actions (CTAs) to send interested visitors to purchase pages or lead generation landing pages. Your blog can be a lead magnet for your business.
While building a following may take time, it’s not necessarily rocket science. There are a variety of ways to generate traffic to your blog. Over the next several weeks, I’ll be sharing a series of posts that focus on building traffic to your blog. Together we will uncover tips for driving traffic using basic SEO, social media, guest blogging, and more.
Define the one specific purpose of your blog. Ask yourself: “What do I want to do with my blog?” Is it to build a community or spread brand awareness? Is it to sell directly or nurture leads? This will guide every decision you’ll make from its name and design to content topics and where you’ll seek traffic.