Season 1, Episode 2
Is Video Part of Your Content Marketing Strategy?
A lot of people confuse “brand” with “corporate identity” or “logo.” Chad Nelson is joining us on this episode to set the record straight on b2b branding..
In episode two of The Marketing Mix, Stacy and Alanna cover content marketing and video and video’s importance in the buyer’s journey.
Content Marketing and Video Stats Sources for This Episode:
- Cisco Visual Networking Index: Forecast and Trends, 2017–2022
- Think with Google: A new way to think about online video’s role in the purchase funnel
- YouTube for Press | YouTube by the Numbers
- Think with Google: The latest YouTube stats on when, where, and what people watch
- Video thrives on Twitter
- 2M Monthly Advertisers on Instagram
- 2018 PROMO Online Video Statistics and Trends
- LinkedIn wants to be more than where you look for jobs – so it’s taking a big page from Facebook’s playbook
- Want to drive views for B2B video? Here’s what makes people watch
- 19 Types of Marketing Video for Each Stage of the Buyer Journey
Content Marketing and Video Examples Mentioned in this Episode:
- Explainer video example from Slack: https://www.youtube.com/watch?v=B6zVzWU95Sw
- Casual Social/Ad from Budweiser: https://www.youtube.com/watch?v=56b09ZyLaWk
- Demo/explainer video from Trakstar: https://www.youtube.com/watch?v=hVWL04AovfQ
- Product video example from AppSumo: https://www.youtube.com/watch?v=Ieckr-mRToc
- Company Culture video example from Zendesk: https://www.youtube.com/watch?v=l0uaSU6IVN4
- Black Mirror: Bandersnatch on Netflix: https://www.netflix.com/title/80988062
- Interactive videos: https://blog.hubspot.com/marketing/interactive-video
Does your business have visible executive and employee brand advocates? Listen to this episode of The B2B Mix Show to find out why you should.
B2B tech companies are going to see a decrease in revenue if they don’t have a digital strategy by 2020. Learn why this is key to remaining competitive.
The marketing technology space has grown tremendously leaving some experiencing martech overload. So, what does a marketer do with too much of a good thing?