B2B Marketing Blog - The B2B Mix

7 Ideas for B2B Marketing Videos That Drive Engagement

by Stacy Jackson | Apr 15, 2024 | Content Marketing, Video

Boost your B2B marketing with engaging videos. Discover seven video formats to showcase your brand and connect with your target audience.

AI Content Marketing: What You Need to Know

by Stacy Jackson | Apr 4, 2024 | AI, Content Marketing

Learn about the rise of AI-powered content marketing and its role in crafting personalized, efficient content at scale. Read more.

This Looks Like a Job for Buyer Personas!

by Stacy Jackson | Mar 29, 2024 | Content Marketing, Strategy

So just what can you do with buyer personas? So many things! Check out our post about personas and discover 4 cool tools for buyer persona creation.

The 5 Biggest Alignment Challenges Facing Sales & Marketing Teams

by Stacy Jackson | Mar 23, 2024 | ABM

Check out the top 5 challenges companies face regarding sales and marketing alignment and a few solutions to make team alignment a reality.

Need Better Email Results? Here Are 8 Proven B2B Email Marketing Best Practices to Start With

by Stacy Jackson | Jun 27, 2022 | Content Marketing, Email Marketing

Follow these B2B email marketing best practices to get the most from your email marketing strategy. Read more.

How CMOs Can Benefit From Executive Coaching

by Alanna Jackson | Jun 20, 2022 | Podcast Episodes

Curious about executive coaching? Julie Zadow explains how it’s different from mentorship and shares insights from her experience as a CMO and executive coach.

7 Useful Tips to Optimize Images for SEO

by Contributor | Jun 16, 2022 | SEM

Are you giving your SEO efforts a boost by optimizing your images? Learn seven useful tips to optimize images for SEO.

5 Marketing Personalization Ideas Every B2B Marketer Should Consider

by Alanna Jackson | May 31, 2022 | Technology

Marketing personalization is key to the success of your B2B digital strategy. Learn 5 ideas to personalize your marketing content.

5 B2B Marketing Mistakes We Don’t Cover During Our Growth Month Sesh

by Stacy Jackson | May 16, 2022 | Content Marketing, Strategy

Check out these five B2B marketing mistakes that you need to watch out for with your brand.

Build a Content Team: Find Success Even with a Small Team

by Stacy Jackson | Feb 14, 2022 | Content Marketing

Who says size matters? You can execute a documented content strategy even with a small content marketing team. You just need to address these six functions.