Updating Your B2B Social Media Strategy for 2020
Refine your B2B social media strategy in 2020 with the research and tactics shared in this blog. While Facebook is the most used platform, LinkedIn is still a front runner for B2B companies.
Do You have a Digital Strategy for 2020?
Trends are always changing, but one thing is certain for all companies, a digital presence is necessary. Whether consumers are looking for a brick-and-mortar or digital solutions, for 68% of B2B buyers, they prefer to research independently online before engaging with...
What Your B2B Marketing Strategy May be Missing
Technology has changed the way we conduct business, and if your B2B marketing strategy isn’t evolving, you’ll get left behind. Learn more in this post.
You Better Research the Competition
Are you taking the time to research the competition? Do you know whether or not prospects and customers can tell the difference between you and others in your space? Check out these selected articles and tools from around the web to help you kickstart your competitive analysis.
This Looks Like a Job for Buyer Personas!
So just what can you do with buyer personas? So many things! Check out our post about personas and discover 3 cool tools for buyer persona creation.
7 Things You Should Know About Influencer Marketing
Influencer marketing is a terrific way to build trust with your prospects, leads, and customers. Here are 7 things to consider before starting your program.