by Alanna Jackson | Strategy
B2B MARKETING STRATEGY If you are in the business-to-business market and want to thrive over the long run, staying updated with the latest trends is vital. Your B2B marketing strategy needs to focus on what your prospects want and the type of service they expect when... 
by Stacy Jackson | Content Marketing, Strategy
Are you taking the time to research the competition? Do you know whether or not prospects and customers can tell the difference between you and others in your space? You know how great your product or service versus what the competition provides. Make sure you... 
by Stacy Jackson | Content Marketing, Strategy
My guess is that if you’re reading this post, you already have an idea of what buyer personas are. Just in case you aren’t sure, here’s a definition from Hubspot to help clear things up: they are “semi-fictional representations of your ideal... 
by Stacy Jackson | Influencer Marketing, Strategy
One of the best ways that you can build trust with your prospects, leads, and customers is to engage in influencer marketing. This type of marketing initiative (sometimes referred to as brand advocacy or brand ambassador programs) is the strategic selection and... 
by Alanna Jackson | Content Marketing, Sales, Strategy
Have you been wondering why you’re not reaching your target customers? Or wondering why your competition is closing deals and you’re not? A lot of it may come down to your content marketing strategy or your lack of a content marketing strategy. Today’s B2B buyer isn’t... 
by Stacy Jackson | Social Media, Strategy
If you want to break through the digital chaos your customers face these days, you need to consider building your influencer marketing program. This may mean building relationships with influencers informally, or you could pursue a formal brand ambassador program that...