The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers.
Many small business owners are have gotten serious over social media over the past year or so, but maybe it’s too late. If you consider the opinions and information shared by Chris Lou, former head of SMB Marketing at Facebook, things do seem bleak for small businesses seeking to win traffic (on and offline) through social media.
“Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.”
You may remember my post from Sunday outlining the need to think beyond Facebook for your social media marketing. Here is another reason why you need to start looking at Twitter: tweets will begin showing up in Google’s search results in real time. As soon as a tweet goes live, it can begin showing in search results on Google.
So, what do you need to start considering as updates to your Twitter strategy?
- When posting your own content, use relevant keywords in your tweet. Sometimes we take for granted that our audience follows us because they know what we do. So maybe we don’t always use search terms. With this new arrangement, your tweets will potentially reach people who aren’t even logged into Twitter.
- When sharing other people’s content, try a service like Snip.ly that adds a call to action for your website at the bottom of the shared page. Here’s a screen shot of what Snip.ly can add to your shared links to other people’s sites.
- Comment and share your opinion or advice on timely topics, as appropriate. That will be a trending search term on Google if it’s timely.
Are you excited about this new arrangement? What other changes are you considering?