The B2B Mix Show Podcast

Welcome to our B2B podcast. Check out our latest episodes and don't forget to subscribe for new episode alerts.

How Facebook Is Failing Local Businesses

How Facebook Is Failing Local Businesses

The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers.

Source: www.fastcompany.com

Many small business owners are have gotten serious over social media over the past year or so, but maybe it’s too late. If you consider the opinions and information shared by Chris Lou, former head of SMB Marketing at Facebook, things do seem bleak for small businesses seeking to win traffic (on and offline) through social media.

10 Quick & Easy Social Media Tips

10 Quick & Easy Social Media Tips

Are you looking for ways to quickly and easily improve your social media management and marketing? Here are my top ten time-saving tips for your social media marketing efforts. 1. Use Snip.ly to add a call to action to every social share. Snip.ly is one of my favorite...
Tweets Will Begin Showing Up in Google Search Results

Tweets Will Begin Showing Up in Google Search Results

Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.”

Source: www.bloomberg.com

You may remember my post from Sunday outlining the need to think beyond Facebook for your social media marketing. Here is another reason why you need to start looking at Twitter: tweets will begin showing up in Google’s search results in real time. As soon as a tweet goes live, it can begin showing in search results on Google. 

So, what do you need to start considering as updates to your Twitter strategy?

  • When posting your own content, use relevant keywords in your tweet. Sometimes we take for granted that our audience follows us because they know what we do. So maybe we don’t always use search terms. With this new arrangement, your tweets will potentially reach people who aren’t even logged into Twitter.
  • When sharing other people’s content, try a service like Snip.ly that adds a call to action for your website at the bottom of the shared page. Here’s a screen shot of what Snip.ly can add to your shared links to other people’s sites.
  • Comment and share your opinion or advice on timely topics, as appropriate. That will be a trending search term on Google if it’s timely.

Are you excited about this new arrangement? What other changes are you considering?