6 Mistakes Customer-Facing Employees Make on LinkedIn — and How Employers Can Help
Many customer-facing employees don’t effectively use LinkedIn to build their brands. Here are six mistakes — and how employers can help.
A Nice Logo Won’t Cut It: Why Every B2B Brand Needs a Face
Sure, maybe your brand has a great logo, but that’s not enough these days. Every B2B brand needs a face — a spokesperson. Marketing veteran Darryl Praill explains how to find yours.
Is Facebook Messenger *So* 2012? Not These Days, Says an Expert B2B Marketer
“In marketing, it’s all about first-mover advantage,” says Larry Kim, an authority in B2B marketing. While Facebook Messenger has been around since 2011, it’s still an underleveraged marketing resource. People pay attention: With email, open rates average 5% to...
Updating Your B2B Social Media Strategy for 2020
Refine your B2B social media strategy in 2020 with the research and tactics shared in this blog. While Facebook is the most used platform, LinkedIn is still a front runner for B2B companies.
7 Takeaways from Grapevine6 on Social Sales Engagement
Want to develop or improve your social sales engagement? Check out these tips shared by Grapevine6’s Mike Orr.
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