Pretty scary, right? Hiring SEO help can make or break your company. A good SEO will get you on the path to making tens or hundreds of thousands of do
All of your traffic in Google Analytics may not be real. Take time to to dig in and see if you are getting referral spam.
Are you enjoying surprising spikes in your traffic? Have you giddily logged into Google Analytics to see what’s causing it? I hope you didn’t simply stop at the Default Channels Report. If you see it’s your referral traffic driving up those numbers, you’ve got to dig deeper to see what sites are referring traffic. However, you should NOT VISIT any sites that look like odd referrers just in case there is malware there.
Referral and ghost spam is making some site owners go crazy. Their data is totally skewed. To help you address this bad traffic, I’ve compiled a list of referral spam resources. Check them out, and add your recommendations to my List.ly list!
The phrase “If you fail to plan, you plan to fail,” applies just as well to SEO as anything else in life. Here’s how to make sure you’re planning and budgeting for SEO starts out on the right foot.
Before you start interviewing agencies to help you improve your organic traffic, ask yourself these two key questions:
- Am I prepared for the SEO marathon?
- Am I willing to budget a realistic amount for this undertaking?
As Joshua Steimie points out in his post on Forbes.com, SEO is a long-term strategy that isn’t cheap. If you aren’t ready to give a firm several months to even get initial results going, then you aren’t ready to hire a firm. As he also points out, don’t expect to get by on the cheap. He goes so far to say he wouldn’t hire an agency that charged less than $1000/mo. Why? Cheap prices probably means cheap work with lots of shortcuts that could get your site penalized during the next round of Google Penguin and Panda updates.
Read Steimie’s full post to learn the five factors that can help you prepare to hire an SEO firm.