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THE DIGITAL UPDATE
Digital marketing blog featuring information on content marketing, inbound marketing, social media and more.
Posts Currently viewing the category: "Marketing Technology"
Curated Content Tool Tip

Happy New Year! There are so many marketing technology tools out there, and it can sometimes feel overwhelming learning how to use them all to their fullest potential. So, we thought we would start a #ToolTip weekly post this year to help you learn some ways to make content marketing a bit more easy using…(Read More)

CoSchedule editorial calendar for content marketing

Break through the Clutter: The Editorial Calendar & Scheduling Tool Is a Great Foundation Your company blog is a major content marketing and inbound marketing asset. However, there’s a problem content marketers face. With each post you painstakingly craft, there’s another content marketer out there creating his or her own post. It’s…(Read More)

Marketing Technologist

The chief marketing technologist role is becoming more and more important in the overall marketing planning process. Marketing tools and techniques are constantly evolving, so it’s important to ensure you have the right person and team in place to stay on top of it all and keep things aligned and on track. It’s…(Read More)

marketing automation hacks

You’ve done your research and picked a marketing automation solution. You’ve been trained. You setup some lists and lead nurtures and viewed reports. Now what? You could sit back and go the vanilla route with the standard set up, or you can blow this thing up with the rainbow sprinkle features and tricks…(Read More)

Today’s marketers are faced with a multitude of new and changing online marketing opportunities. It can sometimes be overwhelming at the number of online tools available to help you improve your marketing process. Most marketing technologists need and want marketing automation, but don’t really know where to start looking or what to really…(Read More)

marketing automation

Marketing automation can make your team even more productive and help drive more sales. You can save on time and resources and be more proactive in communicating with leads and customers. It’s great! However, you need to take a step back and make sure you’re ready before you pull the trigger on a…(Read More)

social media trends for 2016

I’ve harped on it before, as you know from my prior blog posts on the growth of social media, but I figure it would be nice to share another voice on the topic of social media marketing and social technology in business: Hootsuite CEO, Ryan Holmes. Check out this quote from his recent article…(Read More)

social media marketing

As social media platforms have matured, the ability for brands to easily reach prospects and create customer communities evolved. As you all know, the Wild West days when it was easy to reach thousands of customers for free are over, but that’s not to say there are no longer opportunities and benefits to social…(Read More)