What is your goal when you create new content? If you’re in business, hopefully, you’re not creating new content to hit some goal of writing X number of blog posts or white papers per month. Web sites with content outperform the average conversion rate of those without by almost 2.5%. The sites…(Read More)
Employer branding starts internally by working from the inside out. Establishing the right culture for employees will allow your businesses values to shine through to future employees and prospective customers. The foundation of a brand needs to be robust and built with culture in mind. You want your employees to be engaged and truly invested…(Read More)
You’re creating regular content for your blog, white papers, guides and other downloads, but you’re still not getting the results you want. Does this sound like you? It might be time to take stock of your website and create a content inventory. The occasional audit is necessary in business for your tangible products…(Read More)
Disclosure: we have placed some referral links/banners in the post. We do get rewarded with a discount on our subscription if you sign up based on a referral from us, but we also really do use and love CoSchedule. We love it so much, here’s a link without any referral code on it…(Read More)
The process of creating new content may be habitual and come together easily for you, but the eleven aspects laid out in this infographic are each important and necessary to get results from your time investment. Various types of content will require different file formats, and you also have SEO considerations. The content inventory checklist…(Read More)
Ever had a situation where you had an excellent idea, but maybe it didn’t get executed properly? Yeah, we’ve all had those experiences at some point in our life — personally and professionally. An email marketing campaign with a high email bounce rate is one of those situations where execution gets in the way…(Read More)
Even though they weren’t calling it ‘content marketing’ at the time, content marketing started in 1895 when John Deere launched The Furrow, the first branded magazine. At the end of 2011, content marketing began to take off. However, with so many creators regularly dishing out new material, readers are experiencing content overload. Content creation…(Read More)
Are you taking the time to research the competition? Do you know whether or not prospects and customers can tell the difference between you and others in your space? Check out these selected articles and tools from around the web to help you kickstart your competitive analysis…(Read More)
Believe it or not, your small (or solo) marketing team can produce relevant, quality content even if you don’t have the megabucks to build your own brand journalism team. The important thing is to start with a focus on the essentials functions and scale as you grow…(Read More)
So just what can you do with buyer personas? So many things! Check out our post about personas and discover 3 cool tools for buyer persona creation…(Read More)
About the Author
Alanna Jackson
Alanna Jackson is a founding partner at Jackson Marketing Services, a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing Services, Alanna is a founding member and editor of RabidOfficeMonkey.com. You can follow her on Twitter @alanna_jax. and on Google+.
