THE DIGITAL UPDATE
Digital marketing blog featuring information on content marketing, inbound marketing, social media and more.
Posts Currently viewing the category: "Content Marketing"
feat-internal-branding

Employer branding starts internally by working from the inside out. Establishing the right culture for employees will allow your businesses values to shine through to future employees and prospective customers. The foundation of a brand needs to be robust and built with culture in mind. You want your employees to be engaged and truly invested…(Read More)

You’re creating regular content for your blog, white papers, guides and other downloads, but you’re still not getting the results you want. Does this sound like you? It might be time to take stock of your website and create a content inventory. The occasional audit is necessary in business for your tangible products…(Read More)

content marketing

Disclosure: we have placed some referral links/banners in the post. We do get rewarded with a discount on our subscription if you sign up based on a referral from us, but we also really do use and love CoSchedule. We love it so much, here’s a link without any referral code on it…(Read More)

content inventory checklist

The process of creating new content may be habitual and come together easily for you, but the eleven aspects laid out in this infographic are each important and necessary to get results from your time investment. Various types of content will require different file formats, and you also have SEO considerations. The content inventory checklist…(Read More)

ToolTip_HighEmail_BounceRate

Ever had a situation where you had an excellent idea, but maybe it didn’t get executed properly? Yeah, we’ve all had those experiences at some point in our life — personally and professionally. An email marketing campaign with a high email bounce rate is one of those situations where execution gets in the way…(Read More)

What is the Impact of Content Overload

Even though they weren’t calling it ‘content marketing’ at the time, content marketing started in 1895 when John Deere launched The Furrow, the first branded magazine. At the end of 2011, content marketing began to take off. However, with so many creators regularly dishing out new material, readers are experiencing content overload. Content creation…(Read More)

research the competition

Are you taking the time to research the competition? Do you know whether or not prospects and customers can tell the difference between you and others in your space? Check out these selected articles and tools from around the web to help you kickstart your competitive analysis…(Read More)