by Alanna Jackson | Content Marketing, Video
VIDEO IDEAS Research shows that attention spans are getting shorter. More content appears online every day. How do you cut through the clutter? Use videos. They get across more information faster. They’re also more enjoyable to watch than reading lengthy blog... 
by Stacy Jackson | Content Marketing
ACCOUNT-BASED MARKETING & CONTENT MARKETING There’s a lot of buzz lately about account-based marketing (ABM). That buzz has left some marketers wondering whether or not account-based marketing and content marketing can work together. The answer is yes, of course!... 
by Alanna Jackson | Content Marketing, Video
B2B MARKETING VIDEOS. When it comes to B2B marketing, getting noticed is challenging. Over four million blog posts were written today. Over 56 million photos were uploaded to Instagram. How do you stand out in a sea of posts? A blog helps bump your rankings in the... 
by Stacy Jackson | Content Marketing, SEO
2019 Content Marketing Trends. The Top Content Marketing Trends to Watch in 2019There are some big content marketing trends on the way in 2019. What are they? Read on to find out.Trying to stay on top of the latest content marketing trends?Wondering what to expect... 
by Alanna Jackson | Content Marketing
VIDEO Alanna’s take on the webinar Recently, I attended an Arkadin webinar with guests Darryl Praill and Brian Burns. The title of the session? 5 Ways to Avoid Being a B2B Marketing Loser. Now, I’m gonna guess that title sparked a bit of interest for you, right?... 
by Stacy Jackson | Content Marketing, SEO
METRICS AND ANALYTICS Creating content is a lot of work. Wouldn’t it be nice to know if your efforts were actually making an impact? Determining the success of your content is about more than pageviews, visits, and conversions. Those are nice metrics — especially when...