Do you have a B2B digital marketing strategy in place?  If not, it’s critical to your business to be involved digitally in this world that is now dominated by technology.  I’m not saying abandon traditional marketing methods completely, just make sure to incorporate new technology in your overall marketing plan.If you’re B2B small business hasn’t taken the leap into the world of digital marketing, then it’s definitely time to get your feet wet.  Or maybe your business has started with a little b

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In my latest post published on LinkedIn, I discuss some digital marketing best practices.  If you’re a small business looking to improve your digital marketing efforts, then you should check it out!  Digital marketing is huge in today’s business world, so make sure you’re including it in your marketing plan.

There’s a lot to consider in the digital marketing world, but I only focus on a few topics. The topics covered are content marketing, mobile, personas, and marketing automation.  Each of these areas play a big part in your B2B digital marketing strategy and reaching your audience.  Below are some things to keep in the back of your mind if you’ve not jumped on the digital marketing bandwagon yet.

Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of the firm’s total marketing budget 2014 (Souce: Marketeer).

84% of top performing companies are using or plan to start using marketing automation by 2015 (Souce: Marketeer).

Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate (Souce: Marketeer).

As you can see, implementing a digital marketing plan for your B2B business can be worth the effort if executed properly.  Don’t miss out on potential customers to increase your sales because you’re not reaching them through the proper channels.  If you need help with your digital marketing plan, then contact Jackson Marketing Services today!

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