by Stacy Jackson | Feb 28, 2017 | Content Marketing
You’re creating regular content for your blog, white papers, guides and other downloads, but you’re still not getting the results you want. Does this sound like you? It might be time to take stock of your website and create a content inventory. The occasional audit is... 
by Stacy Jackson | Feb 22, 2017 | Influencer Marketing
Usually, we focus on business-to-business marketing here on the JMS blog. Even our posts about influencer marketing or working with an online influencer tend to be in the B2B space. This week, I want to go a little “Hollywood” and introduce you to 2 Single Moms,... 
by Stacy Jackson | Jan 24, 2017 | Content Marketing, Strategy
Are you taking the time to research the competition? Do you know whether or not prospects and customers can tell the difference between you and others in your space? You know how great your product or service versus what the competition provides. Make sure you... 
by Stacy Jackson | Jan 17, 2017 | Content Marketing
Small and mid-sized businesses (SMBs) don’t have the necessary budget to hire a full-blown content marketing team staffed with full-time editors, writers, graphic designers, SEO experts, social media managers, and so on. But, they still must do content marketing to... 