THE DIGITAL UPDATE
Digital marketing blog featuring information on content marketing, inbound marketing, social media and more.
Posts Posts by: "Stacy Jackson"

You’re creating regular content for your blog, white papers, guides and other downloads, but you’re still not getting the results you want. Does this sound like you? It might be time to take stock of your website and create a content inventory. The occasional audit is necessary in business for your tangible products…(Read More)

research the competition

Are you taking the time to research the competition? Do you know whether or not prospects and customers can tell the difference between you and others in your space? Check out these selected articles and tools from around the web to help you kickstart your competitive analysis…(Read More)

influencer marketing

One of the best ways that you can build trust with your prospects, leads, and customers is to engage in influencer marketing. This type of marketing initiative (sometimes referred to as brand advocacy or brand ambassador programs) is the strategic selection and involvement of influential individuals in your field or industry who can help garner…(Read More)

content marketing strategy

Since it’s almost 2017, you may be finalizing your marketing budget about now. Maybe you can reallocate some of your budget to content marketing if you’ve already done your planning. But if you’re still working on it, here’s some food for thought. Recently, cmosurvey.org reported that digital marketing spend continues…(Read More)