Do you remember the children’s book series Choose Your Own Adventure? These books allowed the reader to choose the next action of each character, thereby guiding the plot of the story. This is an example of interactive content, in this case – interactive fiction. I’ve talked about content overload on the web before. One…(Read More)
You’re creating regular content for your blog, white papers, guides and other downloads, but you’re still not getting the results you want. Does this sound like you? It might be time to take stock of your website and create a content inventory. The occasional audit is necessary in business for your tangible products…(Read More)
Usually, we focus on business-to-business marketing here on the JMS blog. Even our posts about influencer marketing or working with an online influencer tend to be in the B2B space. This week, I want to go a little “Hollywood” and introduce you to 2 Single Moms, Michelle and Tammy. Maybe you haven’t…(Read More)
Are you taking the time to research the competition? Do you know whether or not prospects and customers can tell the difference between you and others in your space? Check out these selected articles and tools from around the web to help you kickstart your competitive analysis…(Read More)
Believe it or not, your small (or solo) marketing team can produce relevant, quality content even if you don’t have the megabucks to build your own brand journalism team. The important thing is to start with a focus on the essentials functions and scale as you grow…(Read More)
So just what can you do with buyer personas? So many things! Check out our post about personas and discover 3 cool tools for buyer persona creation…(Read More)
One of the best ways that you can build trust with your prospects, leads, and customers is to engage in influencer marketing. This type of marketing initiative (sometimes referred to as brand advocacy or brand ambassador programs) is the strategic selection and involvement of influential individuals in your field or industry who can help garner…(Read More)
Since it’s almost 2017, you may be finalizing your marketing budget about now. Maybe you can reallocate some of your budget to content marketing if you’ve already done your planning. But if you’re still working on it, here’s some food for thought. Recently, cmosurvey.org reported that digital marketing spend continues…(Read More)
About the Author
Stacy Jackson
Stacy Jackson is a founding partner at Jackson Marketing Services, a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing Services, Stacy is a founding member and editor of RabidOfficeMonkey.com. You can follow her on Twitter @stacy_jax and on Google+. Learn more about Stacy at stacyljackson.com.
