A Nice Logo Won’t Cut It: Why Every B2B Brand Needs a Face
Sure, maybe your brand has a great logo, but that’s not enough these days. Every B2B brand needs a face — a spokesperson. Marketing veteran Darryl Praill explains how to find yours.
Don’t Fear Content Curation: 4 Unexpected Ways It Can Benefit Your Business
Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.
Is Facebook Messenger *So* 2012? Not These Days, Says an Expert B2B Marketer
“In marketing, it’s all about first-mover advantage,” says Larry Kim, an authority in B2B marketing. While Facebook Messenger has been around since 2011, it’s still an underleveraged marketing resource. People pay attention: With email, open rates average 5% to...4 Reasons the Cloud Matters for Today’s B2B Organizations
In today’s digital-savvy organizations, cloud-based tools are everywhere you turn—even if you’ve yet to realize it. Does your team collaborate and share documents or campaign materials through Google Drive? Are you constantly sending messages through...
7 Takeaways from Grapevine6 on Social Sales Engagement
Want to develop or improve your social sales engagement? Check out these tips shared by Grapevine6’s Mike Orr.
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