6 Mistakes Customer-Facing Employees Make on LinkedIn — and How Employers Can Help
Many customer-facing employees don’t effectively use LinkedIn to build their brands. Here are six mistakes — and how employers can help.
A Nice Logo Won’t Cut It: Why Every B2B Brand Needs a Face
Sure, maybe your brand has a great logo, but that’s not enough these days. Every B2B brand needs a face — a spokesperson. Marketing veteran Darryl Praill explains how to find yours.
Don’t Fear Content Curation: 4 Unexpected Ways It Can Benefit Your Business
Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.
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