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THE DIGITAL UPDATE
Digital marketing blog featuring information on content marketing, inbound marketing, social media and more.
Posts Posts by: "Alanna Jackson"
Feat_leverage-micro-infl

Influencer marketing isn’t only for large brands with a seemingly never-ending marketing budget. Small businesses and startups can see results from collaborating with influencers too, specifically micro-influencers. Micro-influencers are people with an engaged set of followers ranging from 1,000 – 100,000. It’s not necessary to partner with the “king…(Read More)

Twitter lists

Small to mid-sized businesses have many employees that wear different hats. Being responsible for multiple jobs can sometimes make you feel like you’re drowning. Social media management is typically one of those hats that someone wears that they may not have a lot of time for. So, here’s a little tip to…(Read More)

feat-internal-branding

Employer branding starts internally by working from the inside out. Establishing the right culture for employees will allow your businesses values to shine through to future employees and prospective customers. The foundation of a brand needs to be robust and built with culture in mind. You want your employees to be engaged and truly invested…(Read More)

content marketing strategy

A content marketing strategy that includes taking a content inventory is essential to getting results. Performing a content inventory doesn’t mean you need to go through your entire website manually page by page. Modern technology has led to the creation of a multitude of tools that can do a lot of the legwork or…(Read More)

content marketing

Disclosure: we have placed some referral links/banners in the post. We do get rewarded with a discount on our subscription if you sign up based on a referral from us, but we also really do use and love CoSchedule. We love it so much, here’s a link without any referral code on it…(Read More)

content inventory checklist

The process of creating new content may be habitual and come together easily for you, but the eleven aspects laid out in this infographic are each important and necessary to get results from your time investment. Various types of content will require different file formats, and you also have SEO considerations. The content inventory checklist…(Read More)

ToolTip_HighEmail_BounceRate

Ever had a situation where you had an excellent idea, but maybe it didn’t get executed properly? Yeah, we’ve all had those experiences at some point in our life — personally and professionally. An email marketing campaign with a high email bounce rate is one of those situations where execution gets in the way…(Read More)

What is the Impact of Content Overload

Even though they weren’t calling it ‘content marketing’ at the time, content marketing started in 1895 when John Deere launched The Furrow, the first branded magazine. At the end of 2011, content marketing began to take off. However, with so many creators regularly dishing out new material, readers are experiencing content overload. Content creation…(Read More)