Stacy Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Stacy is a co-host of The B2B Mix Show podcast. You can follow her on Twitter at @stacy_jax and connect with her on LinkedIn (linkedin.com/in/stacyjax).

Last October Google announced its open source project, Accelerated Mobile Pages (AMP). Toward the end of February 2016, Google began rolling out AMP in the search results.

Maybe you are a little late to the AMP party and aren’t quite sure what all the hubbub is about. Here’s the basic gist: as you may have gathered from the name, Accelerated Mobile Pages (AMP) is focused on speeding up mobile web pages so that you have a more pleasing user experience. This is taking a website beyond just being simply responsive. AMP HTML is a new, stripped down version of HTML created specifically for improved mobile web browsing. Google claims that AMP pages are 15 to 85% faster than their non-AMP counterpart. (source: Search Engine Watch)

Why You Should Care About AMP

There are a few reasons to care about AMP.

  1. With AMP, your mobile audience will get probably get a quicker page load and potentially better reading experience.
  2. Google is behind this, so you know it’s going to eventually become an SEO ranking factor although it’s not as of February 26, 2016 according to Google.
  3. Even though it’s not an SEO ranking factor yet, Google has prominently placed carousels of AMP results above the fold on mobile SERPs. It may not always be displayed this way, but early adopters are definitely getting some “above the organic results” love right now.

How to Implement AMP

I’m no expert here, so I’ve assembled some resources to help you learn more about creating AMP for your website.

Create Your First AMP Page

Not sure how to get started? In this tutorial, you’ll learn how to create a basic AMP HTML page, how to stage it and validate that it’s AMP compliant, and fi…

Turn Your AMP Up To 11: Everything You Need To Know About Google’s Accelerated Mobile Pages – Smashing Magazine

In May of 2015, Facebook unveiled its new in-app publishing platform, Instant Articles. A month later, Apple declared that the old Newsstand experience (essentially a fancy folder full of news apps) would be replaced in iOS 9 with a brand new news-aggregation and discovery platform called Apple News.

Setting up WordPress for AMP: Accelerated Mobile Pages * Yoast

Google has been pushing a new concept called Accelerated Mobile Pages, in short AMP. This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it.

Will You Be Implementing AMP?

I took the easy way and used the PageFrog plugin to add AMP to my blog. It was very easy to take care of with WordPress. Developing AMP pages for other websites may be a little more complex and time consuming. As I find resources for people who want to learn more about AMP, I’ll be adding them to my List.ly AMP page (embedded below).

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