Underfunded marketing programs don’t work. Market your way to success! You’ll get what you pay for—LITERALLY! Read more from James Obermayer.
If you aren’t marketing your business, you may as well pack it in and do something else with your time. Besides the product or service itself, the most important thing you can do is to take your offering to market. However, many businesses — big and small — treat marketing as an afterthought.
Check out this post from James Obermayer of the Sales Lead Management Association. He wraps the post with some great tips on % of revenues to allot to marketing, lead management rules, etc.
Leads are the lifeblood of your sales pipeline. Make sure it’s constantly filled with traditional and inbound marketing efforts!