Alanna Jackson is a founding partner at Jackson Marketing, Inc., a marketing firm located in Dunedin, Florida. In addition to her work at Jackson Marketing, Alanna is a co-host of The B2B Mix Show podcast. You can follow Alanna on Twitter at @alanna_jax and connect with her on LinkedIn.

Is video part of your content marketing efforts? More importantly, is video content on YouTube part of your content marketing efforts? If not, you should consider the benefits YouTube offers. Most people do not realize the benefits it can bring to their businesses.  If you’re not promoting your business and sharing informational and educational content on YouTube, then it’s time to start thinking outside of the box. You may not think YouTube is for your business, but you may need to reconsider that perception.

Why Should My Business Be on YouTube?

Below are 5 reasons why your business should be on YouTube. Each of these are advantages for your business that can provide more traffic and improved lead generation and sales.

1. YouTube is the 2nd Largest Search Engine

Most people don’t think of YouTube as a search engine and that’s a mistake.  YouTube is actually the 2nd largest search engine.  So, if your business doesn’t have a YouTube channel, then you may be missing out on opportunities with potential customers.

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2. YouTube Has a Massive Amount of Users

YouTube has 1 billion unique monthly visitors.  That’s a lot of people to connect with online.  Not all people on YouTube will be your target audience, but there are definitely potential customers that you can get exposure to that you may not elsewhere. YouTube also reaches more US adults ages 18-34 than any cable network.

3. A Well-Optimized YouTube Channel Helps Drive Traffic

When you take time to optimize your YouTube channel and each video you post, you’ve just created another opportunity for your business to shine in search results. When people search on target keywords on Google, it’s very possible your YouTube videos will appear in search results if you’ve followed the steps suggested in this article on SearchEngineWatch.com: 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website.

4. YouTube Helps You Build Your Build Email List

As you provide valuable and engaging content on YouTube, you also have the opportunity to build your email list with embedded calls to action. You can use YouTube’s Card functionality that will allow you to embed a card directly into your videos. The viewer can easily click on the card and it will take them to a special link to view information or fill out a form. See the below video to learn how to use Cards on YouTube.

5. Google AdWords Works with YouTube to Target Your Audience

Using Google AdWords for video gives you the ability to focus in on your audience. Your ads can be more concentrated on your target audience – narrow down your ads to the videos that your audience is more likely to watch and search for.

Conclusion

These are just a few reasons why you should be using YouTube in your content marketing strategy. Once you get your channel set up and optimized, be sure to check out YouTube Playlists and the Benefits to Your Company for some more information on making the most of YouTube for your business.

You don’t have to always create new and original content to share on YouTube. Repurpose content you already have and put it into video format to share on YouTube. You don’t have to reinvent the wheel to start using YouTube for your business. Make sure to identify ways to incorporate videos into your content marketing strategy to reach a bigger audience to gain exposure. If you need help with your content marketing strategy, contact us today!

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