The B2B Mix Show Podcast

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What is a Marketing Technologist?

What is a Marketing Technologist?

There has been a lot of buzz lately over the role of the marketing technologist in marketing organizations. It’s really about time, too, especially in B2B organizations. In my life prior life as a marketing manager working for a mid-sized B2B technology company, I can...
How Facebook Is Failing Local Businesses

How Facebook Is Failing Local Businesses

The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers.

Source: www.fastcompany.com

Many small business owners are have gotten serious over social media over the past year or so, but maybe it’s too late. If you consider the opinions and information shared by Chris Lou, former head of SMB Marketing at Facebook, things do seem bleak for small businesses seeking to win traffic (on and offline) through social media.