The B2B Mix Show Podcast

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10 Quick & Easy Social Media Tips

10 Quick & Easy Social Media Tips

Are you looking for ways to quickly and easily improve your social media management and marketing? Here are my top ten time-saving tips for your social media marketing efforts. 1. Use Snip.ly to add a call to action to every social share. Snip.ly is one of my favorite...
Tweets Will Begin Showing Up in Google Search Results

Tweets Will Begin Showing Up in Google Search Results

Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.”

Source: www.bloomberg.com

You may remember my post from Sunday outlining the need to think beyond Facebook for your social media marketing. Here is another reason why you need to start looking at Twitter: tweets will begin showing up in Google’s search results in real time. As soon as a tweet goes live, it can begin showing in search results on Google. 

So, what do you need to start considering as updates to your Twitter strategy?

  • When posting your own content, use relevant keywords in your tweet. Sometimes we take for granted that our audience follows us because they know what we do. So maybe we don’t always use search terms. With this new arrangement, your tweets will potentially reach people who aren’t even logged into Twitter.
  • When sharing other people’s content, try a service like Snip.ly that adds a call to action for your website at the bottom of the shared page. Here’s a screen shot of what Snip.ly can add to your shared links to other people’s sites.
  • Comment and share your opinion or advice on timely topics, as appropriate. That will be a trending search term on Google if it’s timely.

Are you excited about this new arrangement? What other changes are you considering?

Don’t Fear Marketing Automation

Don’t Fear Marketing Automation

Change is hard and the thought of having to learn new technology can be scary. That’s probably why marketing automation software only has a 16% adoption rate among North American B2B companies. (source: AdAge May 27, 2014) Some industries, of course, are ahead of the...