Is Print Dead? Not Even Close. How This Marketing Power Team Launched a Magazine
Many people say print is dead, but that’s just not the case. Magazines are a powerful marketing tool. Use these insights to help you launch your own.
Don’t Fear Content Curation: 4 Unexpected Ways It Can Benefit Your Business
Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.
In a World With 1 Million Podcasts (Literally), Use These 6 Tips to Stand Out
If you need tips for starting a podcast or just podcasting tips in general, you’ve come to the right place. Podcasting is a powerful form of content marketing. You can boost your authority, increase brand awareness, and grow your connections, according to...
Is Facebook Messenger *So* 2012? Not These Days, Says an Expert B2B Marketer
“In marketing, it’s all about first-mover advantage,” says Larry Kim, an authority in B2B marketing. While Facebook Messenger has been around since 2011, it’s still an underleveraged marketing resource. People pay attention: With email, open rates average 5% to...
B2B Email Marketing Best Practices for 2020
Have you seen an increase in email engagement? In a recent HubSpot study, researchers found that 78 percent of marketers have experienced email engagement growth in the last year. Considering that almost 60 percent of respondents in a report from SaleCycle claimed...
Updating Your B2B Social Media Strategy for 2020
Refine your B2B social media strategy in 2020 with the research and tactics shared in this blog. While Facebook is the most used platform, LinkedIn is still a front runner for B2B companies.
4 Reasons the Cloud Matters for Today’s B2B Organizations
In today’s digital-savvy organizations, cloud-based tools are everywhere you turn—even if you’ve yet to realize it. Does your team collaborate and share documents or campaign materials through Google Drive? Are you constantly sending messages through...
B2B Marketing and the CCPA (California Consumer Protection Act)
B2B marketing and the CCPA: we’re breaking down information to help you think through what steps you may need to consider for compliance.
7 Takeaways from Grapevine6 on Social Sales Engagement
Want to develop or improve your social sales engagement? Check out these tips shared by Grapevine6’s Mike Orr.
