Blog - Jackson Marketing, Inc.

B2B Email Marketing Best Practices for 2020

Have you seen an increase in email engagement? In a recent HubSpot study, researchers found that 78 percent of marketers have experienced email engagement growth in the last year. Considering that almost 60 percent of respondents in a report from SaleCycle claimed...

Updating Your B2B Social Media Strategy for 2020

by Alanna Jackson | Social Media, Strategy

Refine your B2B social media strategy in 2020 with the research and tactics shared in this blog. While Facebook is the most used platform, LinkedIn is still a front runner for B2B companies.

4 Reasons the Cloud Matters for Today’s B2B Organizations

by Stacy Jackson | Technology

In today’s digital-savvy organizations, cloud-based tools are everywhere you turn—even if you’ve yet to realize it. Does your team collaborate and share documents or campaign materials through Google Drive? Are you constantly sending messages through...

B2B Marketing and the CCPA (California Consumer Protection Act)

by Alanna Jackson | Inbound Marketing, Technology

B2B marketing and the CCPA: we’re breaking down information to help you think through what steps you may need to consider for compliance.

7 Takeaways from Grapevine6 on Social Sales Engagement

by Stacy Jackson | Sales, Social Media

Want to develop or improve your social sales engagement? Check out these tips shared by Grapevine6’s Mike Orr.

Do You have a Digital Strategy for 2020?

by Alanna Jackson | Strategy

Trends are always changing, but one thing is certain for all companies, a digital presence is necessary. Whether consumers are looking for a brick-and-mortar or digital solutions, for 68% of B2B buyers, they prefer to research independently online before engaging with...