Small to mid-sized businesses have many employees that wear different hats. Being responsible for multiple jobs can sometimes make you feel like you’re…

What is your goal when you create new content? If you’re in business, hopefully, you’re not creating new content to hit some goal…

Employer branding starts internally by working from the inside out. Establishing the right culture for employees will allow your businesses values to shine through to…

A content marketing strategy that includes taking a content inventory is essential to getting results. Performing a content inventory doesn’t mean you need to…

You’re creating regular content for your blog, white papers, guides and other downloads, but you’re still not getting the results you want. Does…

Usually, we focus on business-to-business marketing here on the JMS blog. Even our posts about influencer marketing or working with an online influencer…