Many customer-facing employees don’t effectively use LinkedIn to build their brands. Here are six mistakes — and how employers can help.
For B2B tech companies, building relationships with industry analysts is a proven way to generate leads, recruit investors, and get media attention. Here are six ways to cultivate these relationships.
Sure, maybe your brand has a great logo, but that’s not enough these days. Every B2B brand needs a face — a spokesperson. Marketing veteran Darryl Praill explains how to find yours.
Many people say print is dead, but that’s just not the case. Magazines are a powerful marketing tool. Use these insights to help you launch your own.
Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.
Refine your B2B social media strategy in 2020 with the research and tactics shared in this blog. While Facebook is the most used platform, LinkedIn is still a front runner for B2B companies.