Blog - Jackson Marketing, Inc.

A Nice Logo Won’t Cut It: Why Every B2B Brand Needs a Face

by Stacy Jackson | Content Marketing, Podcast Episodes, Social Media, Video

Sure, maybe your brand has a great logo, but that’s not enough these days. Every B2B brand needs a face — a spokesperson. Marketing veteran Darryl Praill explains how to find yours.

Is Print Dead? Not Even Close. How This Marketing Power Team Launched a Magazine

by Alanna Jackson | Content Marketing

Many people say print is dead, but that’s just not the case. Magazines are a powerful marketing tool. Use these insights to help you launch your own.

Don’t Fear Content Curation: 4 Unexpected Ways It Can Benefit Your Business

by Stacy Jackson | Content Marketing

Content curation is a buzzy word in the marketing world, but a lot of businesses don’t truly understand how to use it to their advantage. Here’s what you’re missing.

In a World With 1 Million Podcasts (Literally), Use These 6 Tips to Stand Out

by Alanna Jackson | Content Marketing

If you need tips for starting a podcast or just podcasting tips in general, you’ve come to the right place. Podcasting is a powerful form of content marketing. You can boost your authority, increase brand awareness, and grow your connections, according to...

Is Facebook Messenger So 2012? Not These Days, Says an Expert B2B Marketer

by Stacy Jackson | Social Media

“In marketing, it’s all about first-mover advantage,” says Larry Kim, an authority in B2B marketing. While Facebook Messenger has been around since 2011, it’s still an underleveraged marketing resource. People pay attention: With email, open rates average 5% to...

B2B Email Marketing Best Practices for 2020

by Meaghan Alvarado | Inbound Marketing

Have you seen an increase in email engagement? In a recent HubSpot study, researchers found that 78 percent of marketers have experienced email engagement growth in the last year. Considering that almost 60 percent of respondents in a report from SaleCycle claimed...

Updating Your B2B Social Media Strategy for 2020

by Alanna Jackson | Social Media, Strategy

Refine your B2B social media strategy in 2020 with the research and tactics shared in this blog. While Facebook is the most used platform, LinkedIn is still a front runner for B2B companies.

4 Reasons the Cloud Matters for Today’s B2B Organizations

by Stacy Jackson | Technology

In today’s digital-savvy organizations, cloud-based tools are everywhere you turn—even if you’ve yet to realize it. Does your team collaborate and share documents or campaign materials through Google Drive? Are you constantly sending messages through...