by Alanna Jackson | Jun 1, 2018 | Strategy
If you are in the business-to-business market and want to thrive over the long run, staying updated with the latest trends is vital. Your B2B marketing strategy needs to focus on what your prospects want and the type of service they expect when they make a buying...
by Stacy Jackson | Feb 26, 2018 | Content Marketing
The abundance of content on the web today means connecting with your readers takes a bit more effort than it did a few years ago. If your content isn’t revolutionary or unforgettable, personalizing it may be the key to resonating with your target audience. There are...
by Meaghan Alvarado | Feb 12, 2018 | Content Marketing
Curating content is a cost-effective way to supplement your content marketing strategy. It takes off some of the pressure of creating a new piece of content – someone else comes up with the main idea, and you then piggyback on it with your opinion. It’s not quite as...
by Alanna Jackson | Feb 6, 2018 | SEO
Link building. SEO. Backlinks. Talk about website jargon! But it’s website jargon important for you to know if you want to have a healthy site that rises in the ranks of Google search engines and reaches your target audience. After all, that’s the point of...
by Meaghan Alvarado | Jan 10, 2018 | Content Marketing, Social Media
As we get started in the new year, it’s critical to take a step back and evaluate your social media efforts. You don’t want to be wasting your time on dead-end tactics. What better time than the start of the year to take stock and consider new social media...
by Alanna Jackson | May 15, 2017 | Content Marketing
What is your goal when you create new content? If you’re in business, hopefully, you’re not creating new content to hit some goal of writing X number of blog posts or white papers per month. Web sites with content outperform the average conversion rate of...
by Alanna Jackson | Mar 29, 2017 | Content Marketing
Employer branding starts internally by working from the inside out. Establishing the right culture for employees will allow your businesses values to shine through to future employees and prospective customers. The foundation of a brand needs to be robust and built...
by Alanna Jackson | Mar 9, 2017 | Uncategorized
A content marketing strategy that includes taking a content inventory is essential to getting results. Performing a content inventory doesn’t mean you need to go through your entire website manually page by page. Modern technology has led to the creation of a...
by Stacy Jackson | Feb 28, 2017 | Content Marketing
You’re creating regular content for your blog, white papers, guides and other downloads, but you’re still not getting the results you want. Does this sound like you? It might be time to take stock of your website and create a content inventory. The occasional audit is...
by Stacy Jackson | Feb 22, 2017 | Influencer Marketing
Usually, we focus on business-to-business marketing here on the JMS blog. Even our posts about influencer marketing or working with an online influencer tend to be in the B2B space. This week, I want to go a little “Hollywood” and introduce you to 2 Single Moms,...
